Digital expertise is one of the most valuable assets a business can use. It can have an enormous impact on a business’s brand, revenue and exposure – arguably, it’s your number one marketing tool.   Here are Spring’s top tips on how to cut through a crowded market and drive brand awareness by using digital...

Social media is one of the most powerful marketing tools. But used the wrong way, it could have a potentially damaging effect on a business’s brand and image.  Want to avoid it? Here are the top five social media mistakes businesses make, and how to do much better for your business.  1.Targeting the wrong audience ...

Over the last few months, Spring has been working with councils, consultancies and energy providers to help launch a truly unique and highly ambitious project, Net Zero Leiston. A first-of-a-kind project for a town the size of Leiston, Net Zero Leiston’s goal is to create a net zero carbon community. Stakeholders include community representatives, local...

Unsurprisingly, life online is booming at the moment. So whether your business is busy or locked up, now’s a great time to be talking to your audience, building awareness and staying front of mind. These are my Top 5 Tips for digital marketing to help you make the right choices, right now.   1. Be...

We’re kicking off a new week with thoughts from Lena about how to plan and deliver effective communications at the moment – arguably, more important than ever right now. Adapt your plans Your communications strategy is planned on sound insight, signed off, and campaigns were running smoothly – and then the country shut down. PR...

Our friends at DanceEast are celebrating a decade at the Jerwood DanceHouse this year, and last Saturday there was a gala performance to mark the event. In readiness, Spring has partnered with them to create a gorgeous book. The book contains ten stories. The stories are those of people whose lives have been entwined with...

Ever wondered what Spring does? Here’s your answer. We have so many stories to tell, people to introduce you to, and ambitions for ourselves and our clients. Sometimes it’s hard to get it all into a small space. So here is a very brief overview of what we do, for whom.

As 2021 becomes the year of the staycation, we’re telling people about the exclusive getaway in unspoilt woodland that’s the antidote to the stresses of modern life. Straddling the border of Norfolk and Suffolk, fifteen miles due north of our Southwold studio, is the glorious Fritton Lake. Home to a two-mile long lake, beautiful wildlife...

Creative Director Glen shares insights to a project he’s loved working on in the latter part of 2020 – and the unexpected perks of lockdown. Plus we get a sneak peek of a surfboard collaboration that’s fuelling his out of office creativity. I’ve been working to create a unique brand for the West Suffolk College...

We’ve been asking the Springers to share some thoughts on the work they’re doing and the lessons they’re taking from 2020 – and looking ahead to their hopes for 2021. Here’s Sean, designer, kicking us off. The Nursing and Midwifery council asked us to create an identity for them surrounding equality, diversity and inclusion. They...

Are you sitting comfortably? Then let’s begin. Here is the story of a wedding, told by Spring for Bruisyard Country Estate as we brought their brand more fully and clearly to life. Illustrated with character and verve by Louisa Marcq to add even more depth to this glorious venue’s brand. As you wake, you hear...

Question. Has there ever been a better time to take stock of your brand, its audience, its values and how it presents itself to the world? I have some recommendations for you. Why? The first step is to ask yourself: why? If it’s a new company it’s obvious, but you may be considering a brand...

Our focus at Spring is on the impact of our work. So how can we make sure that our creative ideas, design, and communications platforms deliver results? The simple answer is that there is no simple answer. Of course we have a framework, and within the structure there is a myriad of tools at our...

Adam Fennelow, Head of Services at the Design Business Association, shares a super-simple way for projects to be analysed for effectiveness right from the off, demonstrating Return on Investment and helping to ensure strong relationships between agency and client delivery teams. The right steps at the start of every new project will inject effectiveness and...

We’ve all got very good at the process of branding, but there’s rumblings of a backlash. It seems that well conceived and rigorously applied brand strategy might, just possibly, be squashing the personality out of things. The word ‘authenticity’ has been bandied about to such a degree that it’s become meaningless. Authenticity, if unearthed without...

It’s shaping up to be a busy Autumn, and we’re keen to hear from creative freelancers. We’re building up a roster of talented freelancers who can support our studio with niche and extra skills. They include illustration, photography, film, editing, animation, development, design, writing. Maybe you have a folio full of something we didn’t know...

Ever wondered what Spring does? Here’s your answer. We have so many stories to tell, people to introduce you to, and ambitions for ourselves and our clients. Sometimes it’s hard to get it all into a small space. So here is a very brief overview of what we do, for whom.

After eight years the HBO epic Game of Thrones aired its last episode this week and it’s safe to say most fans were less than pleased with the result. Cards on the table before we begin, I haven’t seen a single episode. I read the first book a few years before the TV series began,...

This week, Design Week asked Erika to share her thoughts on how brands might improve our lives. This comes in response to a report published by Havas, about Meaningful brands. The truth of the matter is that the Havas research is designed to emphasise the value of their content offering. Good content is a great...

Spring has added Simon Middleton’s talents to enhance the agency’s branding offer for new and existing clients. As author of three books on branding and marketing* and with a fourth in the pipeline, Simon’s specialist focus on brand complements the agency’s existing work. Formerly Creative and Brand Director of Fox Murphy, Simon travels extensively to...

A posse of happy, rather weary Springers headed back to the Suffolk Coast this morning, following a night of success and celebration at the branding awards, Transform Europe. We are delighted and proud to share the news of a Gold, two Silvers, two Bronzes and a Highly Commended for work Spring has undertaken with  Moroccan...

Spring’s brand for DanceEast has developed over the course of years, and has allowed us to gain a deep knowledge of DanceEast’s purpose, aims and ambitions as we manage the deployment of its identity. The result of this long relationship is a brand identity which gets to the very heart of the organisation and allows...

Rea joined Spring about a year ago, just in time to see how things are ‘normally’ before Covid-19 changed many of our working practises. Here’s a little about what she’s working on, and what the year has taught her. I am working with EDF and the Sizewell C (SZC) Project team who are currently at...

Today, our client EDF has submitted their Development Consent Order (DCO) application for Sizewell C to the Planning Inspectorate. Sizewell C is a proposed two-reactor power station to be situated alongside the now decommissioned Sizewell A and active Sizewell B. It is a multi-billion pound project for which we have delivered the public planning consultation...

We have a request. When you brief Spring, would you please set us an ambitious goal? We relish the opportunity to aim high. When Anglian Water tasked us to engage 8,000 people face-to-face with water resilience, we engaged 21,000 people instead. One public sector client has employed two more people to handle enquiries generated by...

Ever wondered what Spring does? Here’s your answer. We have so many stories to tell, people to introduce you to, and ambitions for ourselves and our clients. Sometimes it’s hard to get it all into a small space. So here is a very brief overview of what we do, for whom.

What is the Church of England’s role in a thriving community? at a workshop yesterday, we heard from people who really care about their community and its needs. The Diocese of St Edmundsbury and Ipswich is showing vision in throwing open to suggestion its input to the community it serves. It acknowledges that the Church...

When there’s a sizeable build project in the offing, a corporate strategy to be written or a programme of change that’s going to impact people, consultation is not just a legal obligation – it is morally essential. Spring’s view is that, as consultation providers, we are the bridge between impacted community and provider, and our...

We are always pleased when we can use our skills and resources to help good causes. Recently Lena has been working with the internal team at St Elizabeth Hospice and the partnership is delivering positive results. Here’s what she has to say. I am really proud to be working with St Elizabeth Hospice and ECCH...

Now the application for a Development Consent Order for Sizewell C has been submitted to the Planning Inspectorate, and following the government’s process, Spring has been taking the Planning Document to the local community to ensure fair access to the full submission. Because of Covid, this is happening by Library Bus. With the planning application...

Over the last few months, Spring has been working with councils, consultancies and energy providers to help launch a truly unique and highly ambitious project, Net Zero Leiston. A first-of-a-kind project for a town the size of Leiston, Net Zero Leiston’s goal is to create a net zero carbon community. Stakeholders include community representatives, local...

Today, our client EDF has submitted their Development Consent Order (DCO) application for Sizewell C to the Planning Inspectorate. Sizewell C is a proposed two-reactor power station to be situated alongside the now decommissioned Sizewell A and active Sizewell B. It is a multi-billion pound project for which we have delivered the public planning consultation...

We hosted a Zoom workshop for businesses local to our studio in southwold yesterday, helping them adapt and thrive. Southwold is a wonderful seaside town that’s a real, working town too. Not just because of its busy brewery and distillery that employs hundreds of locals, but also by the wealth of really interesting independent traders...

Nearly all of the points below are things that any business should always be doing to undertake meaningful consultation or engagement. within the current context, it is critical that you reflect and adapt.   1 – Not business as usual   I don’t need to tell you that these are not normal times, but it’s...

Spring works with a lot of organisations on engagement projects, and they all want exactly the same thing. To draw people into their purpose so far that those people actively want to respond. Want to change their behaviour. Want more / less / different / truth. But that requires real emotional connection. Here is the...

Our focus at Spring is on the impact of our work. So how can we make sure that our creative ideas, design, and communications platforms deliver results? The simple answer is that there is no simple answer. Of course we have a framework, and within the structure there is a myriad of tools at our...

Facebook is (mostly) banning it. This year’s American elections are likely to be impacted by it. Films are casting dead actors using it. Celebrities are unwittingly starring in porn movies because of it. And it’s getting easier and easier. Deepfake. It’s one of the many tools available to people seeking to disseminate untruths, and it’s...

We have a request. When you brief Spring, would you please set us an ambitious goal? We relish the opportunity to aim high. When Anglian Water tasked us to engage 8,000 people face-to-face with water resilience, we engaged 21,000 people instead. One public sector client has employed two more people to handle enquiries generated by...

Our friends at DanceEast are celebrating a decade at the Jerwood DanceHouse this year, and last Saturday there was a gala performance to mark the event. In readiness, Spring has partnered with them to create a gorgeous book. The book contains ten stories. The stories are those of people whose lives have been entwined with...

Ever wondered what Spring does? Here’s your answer. We have so many stories to tell, people to introduce you to, and ambitions for ourselves and our clients. Sometimes it’s hard to get it all into a small space. So here is a very brief overview of what we do, for whom.

In Spring’s lifetime, the world of communications* has changed irrevocably. it’s only organisations who recognise that, and are willing to flex, adapt and make bold choices, who thrive. The old descriptions of agency activities (design agency, PR agency, digital agency etc) are heading into dinosaur territory – agencies need to be fleet of foot and...

The awards keep coming … Spring has picked up our second Gold award in a week! The prize was awarded at the Corporate Engagement Awards run by Communicate, a trade magazine dedicated to the UK corporate communications community. These awards celebrate organisations that seek to do good in their communities, while simultaneously benefiting the business...

Anglian Water and Spring’s ‘radically different’ H2OMG! water funfair stakeholder consultation project has been awarded a coveted (and rare) Gold award at the DBA’s Design Effectiveness Awards. These prestigious awards were set up to celebrate and prove how powerful partnerships between clients and designers can be. They are the ultimate recognition of effective design as,...

What is the Church of England’s role in a thriving community? at a workshop yesterday, we heard from people who really care about their community and its needs. The Diocese of St Edmundsbury and Ipswich is showing vision in throwing open to suggestion its input to the community it serves. It acknowledges that the Church...

Thousands of kids had the chance to get stuck in to some real energy science at last week’s suffolk show. One of the two tents we worked on with EDF Energy was ‘Exploring Electricity’. It’s a hands-on STEM event for children to do experiments, experience VR through Occulus, and find out more about apprenticeships and...

The shortlist for the Corporate Engagement Awards has just been announced: and Anglian Water’s H2OMG! engagement project is on it. The Corporate Engagement Awards was launched in 2011 by Communicate magazine. The awards programme has grown to be the benchmark for collaborations that have excelled and push the boundaries. The awards honour three key areas...

It was all going so well … and it will again. We know from our clients who own hotels, pubs, venues, tourism attractions and cultural organisations just how tough this time is, and we also know their resilience and ambition. We are proud to work alongside the industry to help it regain strength. The conversation...

Adam Fennelow, Head of Services at the Design Business Association, shares a super-simple way for projects to be analysed for effectiveness right from the off, demonstrating Return on Investment and helping to ensure strong relationships between agency and client delivery teams. The right steps at the start of every new project will inject effectiveness and...

It’s shaping up to be a busy Autumn, and we’re keen to hear from creative freelancers. We’re building up a roster of talented freelancers who can support our studio with niche and extra skills. They include illustration, photography, film, editing, animation, development, design, writing. Maybe you have a folio full of something we didn’t know...

Ever wondered what Spring does? Here’s your answer. We have so many stories to tell, people to introduce you to, and ambitions for ourselves and our clients. Sometimes it’s hard to get it all into a small space. So here is a very brief overview of what we do, for whom.

The Design Business Association has just announced the shortlist of winners for the 2019 Design Effectiveness Awards – and we’re delighted to say that Spring and Anglian Water are winners with our H2OMG! water fair engagement project. The Awards are renowned across the world for the quality and strength of evidence required to support the...

A posse of happy, rather weary Springers headed back to the Suffolk Coast this morning, following a night of success and celebration at the branding awards, Transform Europe. We are delighted and proud to share the news of a Gold, two Silvers, two Bronzes and a Highly Commended for work Spring has undertaken with  Moroccan...

It’s been four years in the making and at last, our campaign for Age UK has launched. It’s about breaking down the barriers between generations, equipping everyone with the tools to launch fascinating conversations that reveal the rich details of people’s lives, creating an emotional connection between them. This year, of all year, Age UK...

For the past 253 days, Spring has researched, written and shared a joyous gem of culture from the East every single day, as part of the three-year Look Sideways – East cultural tourism programme. This started with a website, and as the collection has grown we have gradually introduced other media, including pinterest and instagram....

Last month we were delighted to see the launch of the new website for The Southwold Flower Company.   The Southwold Flower Company is a delightful growing farm just outside Spring’s hometown. Set in the beautiful Suffolk countryside, it’s a tranquil oasis where you can just let the fast-pace of urban life drop away and...

It’s shaping up to be a busy Autumn, and we’re keen to hear from creative freelancers. We’re building up a roster of talented freelancers who can support our studio with niche and extra skills. They include illustration, photography, film, editing, animation, development, design, writing. Maybe you have a folio full of something we didn’t know...

Ever wondered what Spring does? Here’s your answer. We have so many stories to tell, people to introduce you to, and ambitions for ourselves and our clients. Sometimes it’s hard to get it all into a small space. So here is a very brief overview of what we do, for whom.

New website design and build alert! A summer in the making, Spring was brought onboard following a three way pitch to deliver a new website for Haverhill Arts Centre, Suffolk. With leading headline acts such as comedian Ardal O’Hanlon (Father Ted), Phil Jupitus (Never Mind the Buzzcocks) and popular West End shows especially adapted and...