After months of designing, planning and implementing our event for Anglian Water promoting water resilience was a huge success, with over 31,000 people attending the event at the Forum in Norwich across six days.

If you weren’t lucky enough to be there, this report by local TV station Mustard gives you a taste of what it was like:



The event, called H2OMG, was Spring’s creative team response to Anglian Water’s brief to create a stand-out and engaging environment to support the public consultation for their five-year investment strategy, a plan to future-proof the region and build a resilient infrastructure.

A giant 4.5m tap was hung on the city centre building and family-friendly fairground stalls were created to educate the public about Anglian Water’s approach to sustainability. This included Beat the Bog, a game that challenged the public to throw bean bags into loos to reveal facts about water usage in the bathroom, a Water Wheel of Fortune and touch screen quiz, Test the Water.

The event was a great success and exceeded all targets. H2OMG welcomed 31,000 people over six days, achieved 21,000 active engagements across all the stalls, generated a media reach of 3,287,000 and 24,000 social media interactions.

The data captured will now be used to help inform the company’s plans for ensuring the Anglian region has a sustainable supply of water for decades to come.