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Client

Two Magpies Bakery Southwold

Project

Brand: An eye for detail

Objective

To launch an iconic brand for this award-winning High Street bakery and patisserie.

Results

  • Featured in Elle Deco, Dezeen and many others.

Meringues, dusted with chocolate powder, are heaped on a pottery stand. Chunky, multi-layered chocolate brownies ooze with dark brown bitter-sweetness. Exquisitely arranged fruits and berries nestled in the most delicate of pastry cases.

It’s no wonder that the window of the Two Magpies bakery draws crowds. Even the most jaded visitor from the capital becomes spellbound by the glories that emerge from this bakery’s busy kitchen.

Oh, and did I mention the bread?

When Rebecca moved to Southwold to set up Two Magpies, she tasked Spring with their branding, as well as commissioning Paul Crofts Studio to design the space.

The brand is well used, including traditionally sign written high on an exterior wall, printed on chocolate tabs, and gracing staff uniforms. It’s soon going to be flourishing in other Suffolk towns too: we’re proud to have been in there from the start.

Featured in Elle Deco, Dezeen and many others, we reckon this fabulous bakery is a game changer.