Agellus Group
Bruisyard Country Estate
Cromwell Museum
DanceEast
Debach
East Suffolk Council
Greenhouses Direct
Havensfield Happy Hens
Hollow Trees Farm
Jordon Freight
Look Sideways-East
MH Goals
Marriage's the Master Millers
Moroccan National Tourist Office
Nursing and Midwifery Council
Pasta Foods
Sail Loft
Suffolk County Council
The Unruly Pig
Two Magpies Bakery Southwold
Vertas
Visit Norwich
West Suffolk College
Wolff-Evans
eats
Agellus Group
Anglian Water
British Psychological Society
Broadland District Council
Bruisyard Country Estate
East Suffolk Council
Greenhouses Direct
NHS North East Essex
Nursing and Midwifery Council
Paradigm Trust
Adnams
Anglian Water
British Psychological Society
Circus Hassani
Collen and Clare
Greenhouses Direct
Nursing and Midwifery Council
The Unruly Pig
Client
The Hog Hotel
Project
Brand: Dave the Hedgehog becomes hotel icon
Objective
To create an identity that could grow with this new family-run boutique hotel on the Suffolk coast. The design needed to make clear 'Hog' refers to a hedgehog and had to be flexible enough to come to life in the hotel through print and digital applications.
We knew that we would need to include a hedgehog as part of the typeface – it could not be a type and supporting icon identity. So to create something truly unique we put pen to paper to develop the illustration style. Taking the ‘O’ of a bold sans serif font enabled us to illustrate the hedgehog directly into the type of the identity, which we then extended into the visual language of the hotel. Playful character changes enabled us to push the illustration further to support other parts of the offering.









