Brand: Dave the Hedgehog becomes hotel icon

To create an identity that could grow with this new family-run boutique hotel on the Suffolk coast. The design needed to make clear 'Hog' refers to a hedgehog and had to be flexible enough to come to life in the hotel through print and digital applications.

We knew that we would need to include a hedgehog as part of the typeface – it could not be a type and supporting icon identity. So to create something truly unique we put pen to paper to develop the illustration style. Taking the ‘O’ of a bold sans serif font enabled us to illustrate the hedgehog directly into the type of the identity, which we then extended into the visual language of the hotel. Playful character changes enabled us to push the illustration further to support other parts of the offering.