Brand: EDI at the NMC

To create a strapline and visual identity for a campaign about equality, diversity and inclusion in the NMC. It needed to be one that could be used both for a campaign and going forward.

Results

A visual representation of inclusivity and diversity through shape and colour.
A logo which is easily recognisable as part of the NMC brand.
A strapline which conveys the concept clearly and effectively.

The Nursing and Midwifery council asked us to create an identity for them to support their campaign around equality, diversity and inclusion. They needed a cohesive overarching brand for the messaging they were providing.

We designed the logo and its application using overlapping circles. Where they intersect they create new spaces and tints, reflecting the connection and diversity of the organisation. With the strapline we wanted to draw out the fact that having a diverse membership brings with it a wealth of different skills and experiences which actively benefits the NMC colleagues and the people. It was important to underline this is not a new goal for the NMC, a knee-jerk reaction to current issues such as Black Lives Matter, but something that has always been (and will always be) important, so used the present continuous tense to communicate this. We also took advantage of the dual meaning of ‘practice’ to bring together the medical aspect and the fact this something that was physically happening, not just an insincere tip of the hat to the concept.