Agellus Group
Bruisyard Country Estate
Cromwell Museum
DanceEast
Debach
East Suffolk Council
Greenhouses Direct
Havensfield Happy Hens
Hollow Trees Farm
Jordon Freight
Look Sideways-East
MH Goals
Marriage's the Master Millers
Moroccan National Tourist Office
Pasta Foods
Sail Loft
Suffolk County Council
The Hog Hotel
The Unruly Pig
Two Magpies Bakery Southwold
Vertas
Visit Norwich
West Suffolk College
Wolff-Evans
eats
British Psychological Society
Champagne Bollinger
Circus Hassani
Cottage Holidays
DanceEast
Hollow Trees Farm
Laragh Homes
NHS North East Essex
Visit Suffolk
Adnams
British Psychological Society
Circus Hassani
DanceEast
- Design for Print: 10 tales, 10 years of Jerwood DanceHouse
- Design for Print: brochures that burst with life
Gainsborough's House
Jordon Freight
Laragh Homes
Look Sideways-East
MH Goals
NHS North East Essex
Nursing and Midwifery Council
Client
Nursing and Midwifery Council
Project
Brand: EDI at the NMC
Objective
To create a strapline and visual identity for a campaign about equality, diversity and inclusion in the NMC. It needed to be one that could be used both for a campaign and going forward.
Results
- A visual representation of inclusivity and diversity through shape and colour.
- A logo which is easily recognisable as part of the NMC brand.
- A strapline which conveys the concept clearly and effectively.
The Nursing and Midwifery council asked us to create an identity for them to support their campaign around equality, diversity and inclusion. They needed a cohesive overarching brand for the messaging they were providing.
We designed the logo and its application using overlapping circles. Where they intersect they create new spaces and tints, reflecting the connection and diversity of the organisation. With the strapline we wanted to draw out the fact that having a diverse membership brings with it a wealth of different skills and experiences which actively benefits the NMC colleagues and the people. It was important to underline this is not a new goal for the NMC, a knee-jerk reaction to current issues such as Black Lives Matter, but something that has always been (and will always be) important, so used the present continuous tense to communicate this. We also took advantage of the dual meaning of ‘practice’ to bring together the medical aspect and the fact this something that was physically happening, not just an insincere tip of the hat to the concept.
