Bruisyard Country Estate
Cromwell Museum
DanceEast
Debach
East Suffolk Council
Greenhouses Direct
Havensfield Happy Hens
Hollow Trees Farm
Jordon Freight
Look Sideways-East
MH Goals
Marriage's the Master Millers
Moroccan National Tourist Office
Pasta Foods
Sail Loft
Suffolk County Council
The Hog Hotel
The Unruly Pig
Two Magpies Bakery Southwold
Vertas
Visit Norwich
West Suffolk College
Wolff-Evans
eats
Anglian Water
British Psychological Society
Broadland District Council
Bruisyard Country Estate
East Suffolk Council
Greenhouses Direct
NHS North East Essex
Nursing and Midwifery Council
Paradigm Trust
The Hog Hotel
Client
Agellus Group
Project
Branding: A Taste of Tuddenham
Objective
Highly-respected boutique hotel and restaurant Tuddenham Mill needed an identity that communicated its brand properly.
Results
- A brand which has already received much positive feedback from customers and critics alike.
Spring collaborated with Tuddenham Mill to create a modern brand design which was in keeping with their unique offering: a highly respected, chef-patron led boutique hotel in the Suffolk countryside.
Having worked with them through brand immersion workshops, peer analysis and audience insight, we came to the positioning of ‘Hideway on the Stream’ and took as our starting point for design the millstone, from the mill pond besides which the hotel sits.
The circle and square millstone logo is very heart of the Tuddenham Mill identity. We drew this out into a series of applications which are deployed online, in print and a number of real world uses.
We also created a new colour palette, tone of voice and font scheme which more accurately reflected the personality and offering of this high-end hideaway on the stream.






