East Suffolk Council
Havensfield Happy Hens
Hollow Trees Farm
Marriage's the Master Millers
Moroccan National Tourist Office
Suffolk County Council
The Hog Hotel
The Unruly Pig
Two Magpies Bakery Southwold
West Suffolk College
Brand: Focus and Grow
To launch and grow schools catering on a commercial footing
- eats now caters to schools and council offices across four counties
So when the Suffolk schools catering service was spun out and required a recognisable brand to take it onto a more commercial footing, Spring strongly advised them to maximise their assets in a clear market. And East Anglian Taste for Schools – eats – was born.
Over the course of six months, we worked with eats to develop a toolkit of information pieces and communication channels. These included Primary and Secondary menus, Treats reward cards, an informative website, uniforms and School Forum groups to give children a say in their own meals.
Our goal was to create a clear identity and tone of voice of which they could be proud, and help them work with it to grow into a sustainable business. This has been achieved, comfortably.