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Client

British Racing School

Project

Website: British Racing School applications hit their stride

Objective

Create a site that looks good and appeals to the target audience, and ensure it's easily navigable.

Results

  • The site and digital marketing work have lead to a 100% increase in applications in just 18 months

The British Racing School is based in Newmarket, the home of horseracing, and is the industry’s premier centre for training. Much of its work revolves around training young people, setting them up with apprenticeships and helping them get the experience and qualifications that will prepare them for one of over fifty careers that are available in horseracing. It was this aspect of their work that we really had to bring to the fore.

We have given the site a fresh new look, with strong imagery and a focus on recruiting new students. We completely revamped the courses section – one of the most important areas of the site – so it is easily filterable, and all the relevant information can be in one place. The whole site has been designed with mobile in mind, reflecting how the majority of visitors will use it.