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Client

St Elizabeth Hospice

Project

Campaign: A helping hand for the hospice

Objective

To raise the profile of the hospice and engage its community and all people in the region that may access and support its services in the future, now. It also needed to secure its services in the long term by ensuring the support of high level stakeholders who can influence outcomes and decisions.

Results

  • 4,690 direct enquiries over the five months of the campaign
  • Web traffic to target landing page up by 300%
  • 43 pieces of regional media coverage

St Elizabeth Hospice provides a variety of services for Suffolk residents with a life limiting illness, not just for end of life support. While well known in the south of the county, this wasn’t the case in the Great Yarmouth and Waveney region, so we partnered with the hospice to raise awareness of its service in the area.

By working closely with the in-house team we delivered a multi-channel integrated campaign that included a new creative identity, stakeholder and partner engagement, organic and paid social media, and Google search advertising, supported by a steady stream of media relations. Key to the campaign was an infographic map which we created  to visualise the location and services of the hospice.

The campaign ran across social media, including an animated version of the map for Facebook. Printed material consisted of leaflets, an updated fundraiser pack, business cards and  posters.

Hospice mobile screen