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Client

British Psychological Society

Project

Campaign: Student Recruitment

Objective

To create a campaign targeting potential student members, encouraging them to join the BPS community.

Results

  • A marked increase in the number of students joining the British Psychological Society

After in depth fact-finding meetings with BPS and extensive research our insight was the field of psychology has influenced every aspect of everyday life for over a hundred years, and psychologists have been the driving force behind many things we now take for granted, such as the tea break. Psychologists are still at the cutting edge of human endeavour today, influencing everything from space travel to Olympic champions.

We centred the campaign around this insight, using interesting and inspiring facts from the British psychological community to forge a connection with the students who are passionate about the field. Creating a bold and instantly recognisable campaign creative, using smart copy which celebrated these achievements, we adapted the campaign across print, digital and real world platforms.

"We’re absolutely loving the products and the online community is looking great." - Rachel Dufton, Director of Communications and Engagement.

Psychologists are still at the cutting edge of human endeavour today, influencing everything from space travel to Olympic champions