Campaigns: Pupil Recruitment

Objective

To increase the number of applications to four schools run by Paradigm Trust

Results

A social media campaign to raise awareness of the schools has achieved three times the average engagement rate
Just over one year into the two year contract we have achieved 84% of our pupil target
Over twenty pieces of publicity in relevant media local to the schools

Paradigm Trust is a multi-academy trust with schools in London and Ipswich, and Spring is working with the Trust to increase the number of applications to four of these schools.

We have planned, created and are currently implementing a communications programme to increase engagement and improve perceptions of the schools amongst prospective and current parents. This includes a social media campaign to share positive news stories and information, which has achieved an engagement rate of 7.86% – three times the average for this type of campaign.

Just over one year into the two year contract we have achieved 84% of our pupil target, built a solid social media following to communicate both Paradigm’s key messages and news from individual schools, and had over 20 pieces of publicity in media local to the schools.

A social media campaign to share positive news stories and information, which has achieved an engagement rate of 7.86% – three times the average

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Project

Objective

Results