Nursing and Midwifery Council


Design for Print: Emergency work for a national emergency


To design two Emergency Standards documents for the NMC in 48 hours.


  • We worked around the clock to deliver the updated standards in both languages, several hours before the deadline.
To respond to the emerging COVID 19 situation, the Nursing and Midwifery Council needed to publish Emergency Standards documents in English and Welsh as soon as possible. We were given 48 hours to design them and, working within the brand guidelines for the Nursing and Midwifery Council which we created a few years ago, we developed these new standards rapidly.
The documents allow education institutions and practice learning partners to enable students in their final six months of pre registration nursing and midwifery programmes, to complete their training within clinical placements.
Naturally, educational requirements must be met but this is a new flexibility to support the urgent need for personnel. Because right now the country needs the knowledge and skills that student nurses and Midwives have developed during their training.