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Client

Laragh Homes

Project

Design For Print: marketing Manor Farm

Objective

To support swift reservations and sales to a defined target audience of potential buyers, for Laragh's award-winning Manor Farm village development in Stretham, near the historic City of Ely.

Results

  • Swift sales across all phases of the development

Laragh Homes specialises in creating new home developments which are designed to be life-enhancing both for the individual buyers and for communities that they ultimately form.

The company’s attractive homes are styled to blend with the existing surroundings: so the marketing materials for each development need to communicate the design qualities of the homes, and the attractions of the location.

A recent development is Manor Farm in Stretham, near Ely in Cambridgeshire.

We designed marketing materials to promote Manor Farm, including hoardings, print ads, emailers, newsletters and banners.

Even in this digital age one of the developer’s main sales tools is the print brochure. For Manor Farm we gave the brochure  a luxurious feel to reflect the quality of the development: with thick paper stock for every page and including an embossed cover with spot UV printing. We also produced the brochure with a lie-flat binding to add to the overall high-end feel. Full page images and thoughtfully written content supported the sense of luxury and quality.

The first phase of the development was reserved and sold quickly and the materials continue to communicate the appeal of the forthcoming phases.

Manor Farm
Manor Farm closeup
Manor Farm brochure
Manor Farm Brochure inside pages
Manor Farm advert