Design for Print: Education Standards

Spring designed a new brand identity specifically for the Education Standards, taking into consideration NMC brand guidelines and the colour coded nature of their materials. A suite of minimalist line drawings was created to accompany the new standards with consideration for ink consumption by the end user: nursing and midwifery students.

The result is a series of documents that focuses on being accessible, easy to navigate and read. An effective approach that efficiently demonstrated the role of nurses and midwives, and the diversity of both them and their patients.

“Spring always meets our brief very well, and gives us creative ways to meet the challenge. They’re very flexible and quick, managing large volumes of last-minute work with professionalism, good humour and accuracy.”

ANN BROWN

The Nursing & Midwifery Council