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Client

MH Goals

Project

Brand: designers for goalposts

Objective

To create a brand for MH Goals, a new enterprise for Mark and Matthew Harrod who are long-standing Spring clients.

Results

  • MH Goals has grown rapidly, with traffic to the website increasing by 150%. We continue to work with MH Goals to devise and deliver a marketing strategy and audience-tailored communications plans. We are also helping them manage partnerships with County FAs, demonstrate their commitment to grassroots and high level sport.
  • We continue to work with MH Goals to devise and deliver a marketing strategy and audience-tailored communications plans. We are also helping them manage partnerships with County FAs, demonstrate their commitment to grassroots and high level sport.

MH Goals is one of the leading sports equipment manufacturers in the country, with a strong emphasis on quality and safety. They design and fabricate all their products at their Suffolk premises and ship them to grounds across the country, including Wembley, Stamford Bridge and Anfield.

We supported their launch by creating a new brand identity to represent the business – one with a strong look to represent the strength and quality of their products. Mark Harrod is one of the industry’s most respected figures, so it was important to emphasise this was his new business and we achieved this by placing his signature in the logo. The ‘shards’ have been used in all designs to keep the brand strong and interesting, and two years on we have evolved the design to focus on the stripes –  keeping the graphics fresh and interesting.