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Client

Visit Suffolk

Project

Destination Marketing: why 64% of visitors came

Objective

To create a website and communications campaign for Visit Suffolk, providing people with information about Suffolk’s top experiences and inspiring visits.

Results

  • Our 16 week ‘Take me to Suffolk” campaign generated over £1.2m in tourism business
  • Achieved over 90,000 online visits, generated Facebook fan growth of over 400%
  • Influenced 58% of overnight stays and 64% of day trippers in the county
  • Saw a return on investment of 32:1

Glorious. Charming. Captivating.

That’s what eConsultancy said about Spring’s website and communications campaign for Visit Suffolk.

And as for visitors… within a couple of weeks, site hits, social media interactions and transactions had exceeded our campaign KPIs to a significant degree.

The chief executive of Visit England said the new website ‘breaks the mould of tourism websites’.

But at its heart was something wonderfully simple. A map.

OK, it’s was a beautiful, tailored, content-rich map with a great search function. It was supported by a weekly-topic multi media content campaign, PR and advertising. It was all wrapped up in a responsive ‘cutting edge’ website.

But the reason it worked so well is quite simply that it provided the information Suffolk’s visitors want and need.

Visit Suffolk Take Me To Suffolk web pages
Visit Suffolk Take Me To Suffolk
Visit Suffolk facebook
Visit Suffolk mobile site
Visit Suffolk print advert 2
Visit Suffolk print advert