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Client

Visit Suffolk

Project

Destination Marketing: why 64% of visitors came

Objective

To create a website and communications campaign for Visit Suffolk, providing people with information about Suffolk’s top experiences and inspiring visits.

Results

  • Our 16 week ‘Take me to Suffolk” campaign generated over £1.2m in tourism business
  • Achieved over 90,000 online visits, generated Facebook fan growth of over 400%
  • Influenced 58% of overnight stays and 64% of day trippers in the county
  • Saw a return on investment of 32:1

Glorious. Charming. Captivating.

That’s what eConsultancy said about Spring’s website and communications campaign for Visit Suffolk.

And as for visitors… within a couple of weeks, site hits, social media interactions and transactions had exceeded our campaign KPIs to a significant degree.

The chief executive of Visit England said the new website ‘breaks the mould of tourism websites’.

But at its heart was something wonderfully simple. A map.

OK, it’s was a beautiful, tailored, content-rich map with a great search function. It was supported by a weekly-topic multi media content campaign, PR and advertising. It was all wrapped up in a responsive ‘cutting edge’ website.

But the reason it worked so well is quite simply that it provided the information Suffolk’s visitors want and need.