Glorious. Charming. Captivating.

That’s what eConsultancy said about Spring’s website and communications campaign for Visit Suffolk.

And as for visitors… within a couple of weeks, site hits, social media interactions and transactions had exceeded our campaign KPIs to a significant degree.

The chief executive of Visit England said the new website ‘breaks the mould of tourism websites’.

But at its heart was something wonderfully simple. A map.

OK, it’s was a beautiful, tailored, content-rich map with a great search function. It was supported by a weekly-topic multi media content campaign, PR and advertising. It was all wrapped up in a responsive ‘cutting edge’ website.

But the reason it worked so well is quite simply that it provided the information Suffolk’s visitors want and need.