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Client

NHS South West London Alliance

Project

Digital Marketing: Improving Healthcare in South West London

Objective

To deliver the digital arm of a public consultation about planned investment in Epsom and St Helier hospitals, including a new specialist emergency care hospital for Epsom and St Helier University Hospitals NHS Trust.

Results

  • 64,000 people reached organically on Facebook.
  • 275,000 Twitter impressions.
  • Paid social advertising reached 418,000 people and delivered over 2.5 million impressions.

Spring worked with Improving Healthcare Together to help them understand the views, concerns and opinions of 250,000 residents of Sutton, Merton and Epsom areas, on the subject of the planned investment in local healthcare.

Spring created awareness of the three month consultation through tightly targeted social media advertising including captivating design and messaging. This was a focused push through digital platforms to allow extended reach, and to a degree will now form best practise as the world adjusts to Covid-19 impacts.

We designed it to reach a broad range of audience segments with a range of demographic variables. We also created organic content to secure a larger following for IHT and to increase the numbers of people engaging with the consultation.

Spring created awareness of the consultation through tightly targeted social media advertising including captivating design and messaging

We also created organic content to secure a larger following and engagement with the consultation