Cromwell Museum
DanceEast
East Suffolk Council
Greenhouses Direct
Havensfield Happy Hens
Hollow Trees Farm
Jarvis Cosmetic Developments
Jordon Freight
Look Sideways-East
MH Goals
Marriage's the Master Millers
Moroccan National Tourist Office
Pasta Foods
Sail Loft
Suffolk County Council
The Hog Hotel
The Unruly Pig
Two Magpies Bakery Southwold
Vertas
Visit Norwich
Ward
West Suffolk College
Wolff-Evans
eats
Client
Debach
Project
Brand: Illustrating Capacity
Objective
To launch a new identity for the 40th anniversary
Results
- “Renewed sense of pride in the job” from employees
- Investment paid off within 12 months
Big lorries. Vast warehouses. What wonderful canvases for a brand!
So it was Spring’s great pleasure to work with Debach to create their new brand identity, as the warehousing and logistics company celebrated 40 years in business.
We started with staff research, and we launched with a staff party. People are the making of Debach, and a great mark of success was the “renewed sense of pride in the job” that Debach reported post launch.
Combining an existing colour palette with a new silhouette, the rebrand allowed us to communicate its heritage, activities and people. We applied these illustrative elements across the fleet, buildings and signage, and – moving – on the corporate website.
This brand relaunch was a nine month process and involved complex artwork and production. Spring and Debach worked together to make the project a great success, and Debach estimated that the investment had paid off within its first year.
