Brand: Illustrating Capacity


To launch a new identity for the 40th anniversary


  • “Renewed sense of pride in the job” from employees
  • Investment paid off within 12 months

Big lorries. Vast warehouses. What wonderful canvases for a brand!

So it was Spring’s great pleasure to work with Debach to create their new brand identity, as the warehousing and logistics company celebrated 40 years in business.

We started with staff research, and we launched with a staff party. People are the making of Debach, and a great mark of success was the “renewed sense of pride in the job” that Debach reported post launch.

Combining an existing colour palette with a new silhouette, the rebrand allowed us to communicate its heritage, activities and people. We applied these illustrative elements across the fleet, buildings and signage, and – moving – on the corporate website.

This brand relaunch was a nine month process and involved complex artwork and production. Spring and Debach worked together to make the project a great success, and Debach estimated that the investment had paid off within its first year.

Debach lorry on the road
Debach lorries being loaded
Debach lorry cab
Debach lorry