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Client

MH Goals

Project

Design for print: high scoring sports equipment catalogues

Objective

World-class print catalogue for one of the UK's leading sports equipment manufacturers

Results

  • Larger, more comprehensive, and easier to use catalogue to support growing sales
  • Large range of print flyers and other marketing collateral, communicating expanded product range to wider audience

MH Goals has established itself as one of the UK’s leading sports equipment manufacturers:  supplying national stadiums, title-winning Premier League clubs, top universities, schools, and numerous grassroots clubs.

The MH range is large, and constantly growing, with continued investment supporting new products in football, cricket, hockey, team shelters, and more being added each year. The company has opened a new factory in Suffolk with new machinery, to further speed up production while maintaining highest levels of quality.

Spring was engaged to support MH Goals on an ongoing basis: to design print material that is an extension of the brand identity that we created for the company.

The annual trade catalogue is a major project, and a critical component in MH’s marketing and sales activity. Every year we design a new catalogue to display and sell the full range of MH Goals kit, showcasing these sector-leading products at their best.

The catalogue is distributed to hundreds of trade customers, schools, clubs and county FAs right across the UK.

To support the catalogue itself, Spring also creates a full suite of leaflets, flyers and ads which feature in national publications, and additional marketing collateral for use at trade exhibitions.