Brand: Move | Be Moved

Objective

To raise DanceEast’s profile on the global stage as a major cultural player and as a regional asset.

Results

DanceEast’s audiences have grown year on year.
“The best dance brand in Britain” (European Dance Federation).
Bronze Award for Best Brand Experience at the European Transform Awards
Bronze Award for Best Visual Identity for a Charity at the European Transform Awards
DanceEast describes Spring as one of its greatest assets.

We brought the DanceEast brand forward to accurately represent their world-class status, making the most of all their assets and developing a compelling visual narrative to underpin their community outreach activities, open up performance opportunities and raise their cultural profile.

To reflect the world-class dance performance and education offering in an aspirational and aesthetically pleasing way we put the dance offering at the heart of the identity. Making use of the D and E we creates a frame that cut through to reveal DanceEast’s key asset – the world-class performances and training happening inside.

Along with the imagery, Spring created the strapline, ‘Move | Be Moved’, referencing the equal importance of performance and training to DanceEast.

"We love working with Spring and our audiences are loving our work = a happy partnership!"

Rachel Tarkenter

Head of Communications and Development, DanceEast

Client

Project

Objective

Results