Brand: Move | Be Moved


To raise DanceEast’s profile on the global stage as a major cultural player and as a regional asset.


  • DanceEast’s audiences have grown year on year.
  • “The best dance brand in Britain” (European Dance Federation).
  • Bronze Award for Best Brand Experience at the European Transform Awards
  • Bronze Award for Best Visual Identity for a Charity at the European Transform Awards
  • DanceEast describes Spring as one of its greatest assets.

We brought the DanceEast brand forward to accurately represent their world-class status, making the most of all their assets and developing a compelling visual narrative to underpin their community outreach activities, open up performance opportunities and raise their cultural profile.

To reflect the world-class dance performance and education offering in an aspirational and aesthetically pleasing way we put the dance offering at the heart of the identity. Making use of the D and E we creates a frame that cut through to reveal DanceEast’s key asset – the world-class performances and training happening inside.

Along with the imagery, Spring created the strapline, ‘Move | Be Moved’, referencing the equal importance of performance and training to DanceEast.

DanceEast cover shot
"We love working with Spring and our audiences are loving our work = a happy partnership!"

Rachel Tarkenter

Head of Communications and Development, DanceEast

DanceEast brochure pages