Design for print: allowing scribbles for tipples

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Client

Adnams

Project

Objective

People love to learn about the wine they enjoy, and when we were tasked with reinventing the wine catalogue we wanted to bring that conversation to the heart of the piece.

Results

It’s been a joy to see well-thumbed, much annotated versions in use around the stores.

Our vision was a handbook, which people would write on, treasure and use to navigate their way round the Adnams wine selection online and in shops. And so Winebook was born.

Our graphic design team worked closely with the Adnams wine department to find out about their adventures with wine makers, poring over their rich collection of photography and spending many happy hours enjoying a wealth of anecdotes.

Packed to the brim with illustrations, insights to wine regions, links to deep digital content, comments from members of the wine team and styled up to ensure consistency with the hero brand, Winebook delivered that vision.