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Client

Sail Loft

Project

Brand: Setting sail

Objective

Create a brand identity for Southwold’s beachside hideaway.

Results

  • Now established as a favourite, with the brand ID supporting a plethora of events and specials.

The Sail Loft bills itself as Southwold’s beachside hideaway, and occupies an enviable position next to the southern beach, heading towards Southwold’s working harbour, overlooking the salt marshes towards Walberswick.

Through an inspired blend of original refurbishment and modern architecture, The Sail Loft has brought an abandoned building gloriously back to life: and the vast majority of the stylish furniture has been handmade by the team from reclaimed materials.

The menu celebrates all things local and seasonal with delicious treats skilfully led by head chef Robert Mace. Open from breakfast until dinner, The Sail Loft is undeniably cool, utterly Southwoldy and a welcome addition to the town’s burgeoning food scene.

Spring created the bold and simple sail identity to reflect the heritage of the building while giving its new owners an icon which they could have real fun with. It’s now burned into loo cubicle walls, punched out of rusted metal in the outside spaces, and signwritten on the exterior.

 

Sail Loft logo sea
Sail Loft sign being painted on the wall
Sail Loft logo and applications
Sail Loft event posters
Sail Loft menu
Sail Loft club stationary