Launch: throwing bakers out of planes

When Marriage’s Millers decided to launch an artisan baking range, they turned to Spring. Our brief was to create a solid brand position, and out of it develop corporate and targeted brand marketing materials.

Their dedication to milling and their market’s dedication to baking shone through the brief. None of this is fast: and so ‘the test of time’ became our foundation stone.

First, we found artisan bakers from across the UK to become brand advocates. Not as you’d expect. We threw one from a plane. Two peddled a tandem beside the seaside. Five go-karted wildly. That underpinned a consumer social media campaign that saw people submitting their own films of how they spend time.

Packaging, exhibition kit, websites and print all carried the test of time brand theme, giving this family-owned business a new confidence as it leads the real food revolution.