Brand: driving engagement

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Client

Vertas

Project

Objective

To lead a brand positioning and internal/external communications strategy for this facilities management company.

Results

The Vertas brand positioning was defined and articulated to allow diverse stakeholders to understand and use it.
Spring's existing eats brand was supported with a campaign that achieved 12 new catering contracts for 2016/17.
The main brand identity has been implemented across a range of touchpoints including fleet and digital management tools.

Spring worked with the board and communications team at Vertas, who wanted to formalise the brand’s sense of purpose. Having researched their work and its diverse audiences, spoken to staff and clients, we created a brand positioning strategy which led to a full set of brand guidelines and assets being delivered, to underpin all communications activity.

The core of this was an insight that wherever and whoever you are in the east of England you will encounter Vertas: whether that’s through security, catering, landscaping or one of their many other services. The brand has since been rolled out across all aspects of Vertas, from their work in schools to their environmental services.