Website: An illustrative encyclopedia of Suffolk

We built this website with one premise – to provide the information Suffolk’s visitors want and need. With this in mind we made a tailored, content-rich map with a search function, so people could see at a glance exactly what they could do when they visited Suffolk. The front page was a scrolling grid of tempting images, each leading to an attraction, activity, event, or bespoke piece of content we had created. A rolling content calendar kept the site fresh and up to date, providing the latest information and themed guides about what people can do in the county.

As the chief executive of Visit England said, this was a tourism website that ‘breaks the mould of tourism websites’.