MH Goals


Website: achieving online goals for MHGoals


Responsive, user-friendly, ecommerce website for leading sports equipment manufacturer


  • Website providing seamless brand consistency with popular print catalogue
  • Customer-friendly product filtering experience
  • Easy product change and add with back-office CMS

MH Goals is one of the UK’s leading sports equipment manufacturers: supplying national stadiums such as Wembley, title-winning Premier League clubs including Chelsea and Liverpool, top universities, schools, and numerous grassroots clubs and leisure facilities.

The company uses a combination of print catalogue and online sales, so it is essential that their website is as appealing, user-friendly and transactionally robust as is possible: ensuring an equally high quality experience for buyers online and off.

Spring designed MH’s brand identity and produces its annual (ever growing) catalogue. To work alongside the print work we created a 350+ item responsive ecommerce website for the company.

The site allows the thousands of customers to navigate easily to the sport section they are looking for, as well as to filter their search results and customise their product. The back-end CMS makes adding and amending products simple, and allows for the addition of discount codes, video and multiple levels of customisation.

The MH range is large, and constantly growing, with continued investment supporting new products in football, cricket, hockey, team shelters, and more being added each year. The company has opened a new factory in Suffolk with new machinery, to further speed up production while maintaining highest levels of quality. Their new website is a perfect showcase for MY Goals’ proven expertise and vast range of products.


MH Goals laptop pages
MH Goals mobile site pages
MH Goals mobile site