Moroccan National Tourist Office

Ancient cities, modern metropolises, gorgeous coastal resorts, and remote towns on the edge of the desert – Morocco is the exotic country on Europe’s doorstep that can’t wait to welcome visitors.

Blog Much Morocco website

09/04/2019

Travels in Morocco

You may have heard Alice Morrison on Radio 4 this morning talking about her expedition following the River Draa in Morocco all the way from its source in the High Atlas mountains to the end of its journey where it reaches the Atlantic Ocean. This was particularly interesting for us at Spring, where we have...

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CASE STUDY Much Morocco website

CLIENT Moroccan National Tourist Office

PROJECT Website: a glorious guide to MuchMorocco

Bringing the exotic kingdom of Morocco even closer

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CASE STUDY Morocco Tile Gif

CLIENT Moroccan National Tourist Office

PROJECT Brand: Much, MuchMorocco!

Spring’s MNTO brand structure draws together three key attributes: welcoming, unspoiled and mystical...

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SPRINGER George Bennett

George Bennett

Creative Director

Contact George Find out more
CASE STUDY Much Morocco website

CLIENT Moroccan National Tourist Office

PROJECT Destination Marketing: MuchMorocco

Bringing Morocco to the English-speaking world ... and vice versa

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SPRINGER Richard Revell

Richard Revell

Content Manager

Contact Richard Find out more
SPRINGER Erika Clegg speaking

Erika Clegg

Co-founder

Contact Erika Find out more
SPRINGER Simon Hazelgrove

Simon Hazelgrove

Co-founder

Contact Simon Find out more
TESTIMONIAL

Spring’s creative achieves exactly what we hoped for. Our aim with the MuchMorocco campaign is to bring the essence of Morocco to holidaymakers. It is warm, vibrant, friendly, accessible, stylish … all qualities shared by Morocco as a country.

Amine Boughaleb

Morocco National Tourist Office

Blog

22/06/2017

Spring and Morocco renew contract

We’re delighted to have renewed our contract for tourism marketing with the Moroccan National Tourist Office after three successful years of working together. The new contract will see us continuing to develop the country’s award-winning MuchMorocco brand concept. The brand, which we originally launched in November 2015, will continue across print and online media, as...

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Blog

20/12/2016

2016 Morocco highlights

As 2016 draws to a close, we’re introducing a series of blog posts which will take a look back over some of this year’s highlights of our campaign for the Moroccan National Tourist Office. Kicking off the series are our UK-wide digital billboards. These photos show digital roadside ads which are currently on show around...

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Blog

23/05/2016

MorAwards for MuchMorocco

Two months ago, Spring’s MuchMorocco campaign was feted at the Transform Europe awards, winning prizes including a Gold for Best Travel and Leisure Visual Identity. The organisers were so impressed with our submissions that they asked us to consider entering the Transform MENA (Middle East and North Africa) given our client’s location at the north-western...

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Blog

04/05/2016

MuchMorocco earns a commendation at Drum Marketing Awards

Last night’s Drum Marketing Awards event saw The ITV Hub design strategy crowned 2016’s winner, with Spring’s design strategy for Morocco just behind them with a commendation. This is a great achievement given the strength of the competition in what proved to be a full and high profile category. Greene King, Foot Locker, Lindt and...

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Blog

23/03/2016

Six awards in the bag for Spring

A posse of happy, rather weary Springers headed back to the Suffolk Coast this morning, following a night of success and celebration at the branding awards, Transform Europe. We are delighted and proud to share the news of a Gold, two Silvers, two Bronzes and a Highly Commended for work Spring has undertaken with  Moroccan...

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Blog

02/03/2016

An insight to Spring's 'MuchMorocco' campaign

MuchMorocco, Spring’s integrated campaign for the Moroccan National Tourism Office, has recently launched. The MuchMorocco campaign uses the concept of ‘more’ to promote the Kingdom’s extensive heritage and culture, its food, architecture, landscapes and people, all of which combine to make it an unmissable destination for today’s travellers. Encompassing print, online and outdoor media, the...

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Blog

18/02/2016

Supplying Moroccan cheer to a cold, dark London

This winter, Spring has brightened up the dark roads of London with a fabulous injection of Moroccan warmth. The Out Of Home campaign, run in partnership with Primesight Media, showcases Spring’s MuchMorOcco place branding alongside evocative photography and has been improving moods across the capital since before Christmas.

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Blog

25/01/2016

Spring, DanceEast and Morocco finalists in Transform Awards

Morocco and DanceEast’s branding work from Spring has earned the two organisations three spots each in the finals of this year’s Transform Europe awards.   It’s the sixth year of these awards which are run by Communicate magazine, the only publication targeted specifically at strategic communications teams both client and agency side. Transform are purely...

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Blog

16/01/2014

Majorelle Blue

Love, love, love!! Majorelle Blue is the dazzling ultramarine blue that adorns the walls of Yves Saint Laurent’s Majorelle Gardens in Marrakech, originally developed by previous resident, the artist Jacques Majorelle. It moves and shifts with the light, and is quite unique. It’s beautiful.  

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