Brand implementation
We happily work as part of multi-agency teams when the project requires, implementing established brand guidelines. In fact, it's useful insight that allows us to ensure the brand guidelines we create are user friendly, too! Spring also has a great network of partners and suppliers to ensure brands are their best selves, whatever the application.
CLIENT West Suffolk College
PROJECT Brand: An ingenioUS design for higher education
To create a brand for West Suffolk College's new higher education offering - University Studies at West Suffolk College
03/07/2020
How to bring a brand to life: tell a story
Are you sitting comfortably? Then let’s begin. Here is the story of a wedding, told by Spring for Bruisyard Country Estate as we brought their brand more fully and clearly to life. Illustrated with character and verve by Louisa Marcq to add even more depth to this glorious venue’s brand. As you wake, you hear...
CLIENT Agellus Group
PROJECT Brand: A Taste of Tuddenham
Spring collaborated with Tuddenham Mill to create a modern brand design which was in keeping with their unique offering: a highly respected, chef-patron led boutique hotel in the Suffolk countryside. Having worked with them through brand immersion workshops, peer analysis and audience insight, we came to the positioning of ‘Hideway on the Stream’ and took...
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27/04/2020
Changing times: Top 5 Tips for Brand Design
Question. Has there ever been a better time to take stock of your brand, its audience, its values and how it presents itself to the world? I have some recommendations for you. Why? The first step is to ask yourself: why? If it’s a new company it’s obvious, but you may be considering a brand...
05/02/2020
No-one cares unless they’re in the thick of it. So how can you get them there?
Spring works with a lot of organisations on engagement projects, and they all want exactly the same thing. To draw people into their purpose so far that those people actively want to respond. Want to change their behaviour. Want more / less / different / truth. But that requires real emotional connection. Here is the...
CLIENT DanceEast
PROJECT Design for Print: 10 tales, 10 years of Jerwood DanceHouse
When DanceEast’s CEO, Brendan Keaney, and Spring first sat down to discuss plans for the tenth anniversary of the Jerwood DanceHouse, we agreed that we needed to create something really special. Something which DanceEast’s many friends and visitors would treasure and keep as a valued memento of their connection to the DanceHouse. What was clear...
04/12/2019
Guest blog: How to plan and track project impact
Adam Fennelow, Head of Services at the Design Business Association, shares a super-simple way for projects to be analysed for effectiveness right from the off, demonstrating Return on Investment and helping to ensure strong relationships between agency and client delivery teams. The right steps at the start of every new project will inject effectiveness and...
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19/11/2019
Go on, challenge us!
We have a request. When you brief Spring, would you please set us an ambitious goal? We relish the opportunity to aim high. When Anglian Water tasked us to engage 8,000 people face-to-face with water resilience, we engaged 21,000 people instead. One public sector client has employed two more people to handle enquiries generated by...