Branding

The thoughtfully designed articulation of an intelligently conceived strategy that reflects your purpose, values and audience. Brand drives sales, loyalty and sustained growth. Brand is power.
Blog

04/12/2019

Guest blog: How to plan and track project impact

Adam Fennelow, Head of Services at the Design Business Association, shares a super-simple way for projects to be analysed for effectiveness right from the off, demonstrating Return on Investment and helping to ensure strong relationships between agency and client delivery teams. The right steps at the start of every new project will inject effectiveness and...

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SPRINGER

Rea Clarke

Account Manager

Rea has supported the delivery of high-profile projects for British Racing School, Paradigm Trust, and, pre-Spring, the English National Ballet and Tiger Aspect.

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Blog

03/10/2019

A plea for personality

We’ve all got very good at the process of branding, but there’s rumblings of a backlash. It seems that well conceived and rigorously applied brand strategy might, just possibly, be squashing the personality out of things. The word ‘authenticity’ has been bandied about to such a degree that it’s become meaningless. Authenticity, if unearthed without...

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Blog

31/07/2019

Freelancers: tell us about you!

It’s shaping up to be a busy Autumn, and we’re keen to hear from creative freelancers. We’re building up a roster of talented freelancers who can support our studio with niche and extra skills. They include illustration, photography, film, editing, animation, development, design, writing. Maybe you have a folio full of something we didn’t know...

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Blog

05/07/2019

This is what we do.

Ever wondered what Spring does? Here’s your answer. We have so many stories to tell, people to introduce you to, and ambitions for ourselves and our clients. Sometimes it’s hard to get it all into a small space. So here is a very brief overview of what we do, for whom.

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Blog Iron Throne

24/05/2019

How the lacklustre Game of Thrones finale can improve your brand

After eight years the HBO epic Game of Thrones aired its last episode this week and it’s safe to say most fans were less than pleased with the result. Cards on the table before we begin, I haven’t seen a single episode. I read the first book a few years before the TV series began,...

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Blog Lego man

12/03/2019

In Design Week, on brands that improve people’s lives

This week, Design Week asked Erika to share her thoughts on how brands might improve our lives. This comes in response to a report published by Havas, about Meaningful brands. The truth of the matter is that the Havas research is designed to emphasise the value of their content offering. Good content is a great...

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CASE STUDY The Hog - Facebook Profile Video

CLIENT The Hog Hotel

PROJECT Brand: Dave the Hedgehog becomes hotel icon

We knew that we would need to include a hedgehog as part of the typeface – it could not be a type and supporting icon identity. So to create something truly unique we put pen to paper to develop the illustration style. Taking the ‘O’ of a bold sans serif font enabled us to illustrate...

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CASE STUDY Jordon logo chrome

CLIENT Jordon Freight

PROJECT Brand: through it all for a freight business

Letting nothing stand in our way to produce a quality new brand

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CASE STUDY

CLIENT Cromwell Museum

PROJECT Brand: “pimples, warts and everything”

Spring was asked to help The Cromwell Museum to examine and express its brand, as the museum moved away from its previous management by Cambridgeshire County Council.

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CASE STUDY

CLIENT East Suffolk Council

PROJECT Brand: an iconic logo for Britain’s first super district council

The Council wanted their stakeholders to have the opportunity to be involved in the design decisions, so we created a range of options for sharing with the community.

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CASE STUDY Greenhouses Direct

CLIENT Greenhouses Direct

PROJECT Brand: bringing growth to greenhouses

An identity which truly represents the high-quality offering from Greenhouses Direct

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CASE STUDY West Suffolk College Careers and Connections Logo

CLIENT West Suffolk College

PROJECT Brand: forging business connections for students

Spring's bold design style uses shapes, colours and overlaps to create the connection

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Blog

08/02/2019

Spring brings brand specialist Simon Middleton onto team

Spring has added Simon Middleton’s talents to enhance the agency’s branding offer for new and existing clients. As author of three books on branding and marketing* and with a fourth in the pipeline, Simon’s specialist focus on brand complements the agency’s existing work. Formerly Creative and Brand Director of Fox Murphy, Simon travels extensively to...

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CASE STUDY Morocco Tile Gif

CLIENT Moroccan National Tourist Office

PROJECT Brand: Much, MuchMorocco!

Spring’s MNTO brand structure draws together three key attributes: welcoming, unspoiled and mystical...

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CASE STUDY LookSideways - East graphic element guide

CLIENT Look Sideways-East

PROJECT Brand: Look Sideways-East

This brand identity allows partner organisations to be associated with the region’s arts offerings.

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CASE STUDY Wolff-Evans logo

CLIENT Wolff-Evans

PROJECT Brand: Wolff Wolf

Spring’s hand crafted branding reflects the product’s handmade-in-Suffolk USP

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CASE STUDY City of Stories logo

CLIENT Visit Norwich

PROJECT Brand: City of Stories

Encouraging travellers to make Norwich part of their story

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CASE STUDY Vertas brand guidelines

CLIENT Vertas

PROJECT Brand: driving engagement

Working together to define the brand positioning

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CASE STUDY Two Magpies logo

CLIENT Two Magpies Bakery Southwold

PROJECT Brand: An eye for detail

No sorrow, just joy with this iconic brand for an award-winning High Street bakery and patisserie

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CASE STUDY Sail Loft logo sea background

CLIENT Sail Loft

PROJECT Brand: Setting sail

Creating a brand identity for Southwold’s beachside hideaway

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CASE STUDY Pasta Foods Logo

CLIENT Pasta Foods

PROJECT Brand: Going Global

Relaunched for entry to the US market

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CASE STUDY Open Minds logo

CLIENT Suffolk County Council

PROJECT Engagement: STEM blows your mind!

Showing young people the endless possibilities of a career in STEM

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CASE STUDY Marriages Flour

CLIENT Marriage's the Master Millers

PROJECT Launch: throwing bakers out of planes

Saying it with flour for artisan bakers everywhere

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CASE STUDY Debach logo

CLIENT Debach

PROJECT Brand: Illustrating Capacity

Delivering a new brand for the 40th anniversary

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CASE STUDY Hollow Trees farm shop tile

CLIENT Hollow Trees Farm

PROJECT Brand: a growing theme

A fitting brand for the complete day out experience

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CASE STUDY Havensfield Happy Hens egg box

CLIENT Havensfield Happy Hens

PROJECT Brand: Happy Hens

Hatching a new brand for this fantastic egg company

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CASE STUDY Eats happy cook

CLIENT eats

PROJECT Brand: Focus and Grow

Serving up a fantastic new identity for this school catering company

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SPRINGER George Bennett

George Bennett

Creative Director

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SPRINGER Chris Abbott

Chris Abbott

Account Director

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CASE STUDY Unruly pig animated image

CLIENT The Unruly Pig

PROJECT Brand: Punk Pig

Getting unruly with one of Suffolk's top gastropubs

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CASE STUDY DanceEast cover shot

CLIENT DanceEast

PROJECT Brand: Move | Be Moved

Capturing the spirit of dance for one of the UK's most exciting dance companies

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TESTIMONIAL

Spring is passionate about DanceEast and its vision, and they are full of creative ideas for each new challenge. We love working with Spring and our audiences are loving our work = a happy partnership!

Rachel Tarkenter

DanceEast

CASE STUDY Much Morocco website

CLIENT Moroccan National Tourist Office

PROJECT Destination Marketing: MuchMorocco

Bringing Morocco to the English-speaking world ... and vice versa

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CASE STUDY MH Goals logo

CLIENT MH Goals

PROJECT Brand: designers for goalposts

A game-winning brand for this leading sports equipment manufacturer

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TESTIMONIAL

Spring’s creative achieves exactly what we hoped for. Our aim with the MuchMorocco campaign is to bring the essence of Morocco to holidaymakers. It is warm, vibrant, friendly, accessible, stylish … all qualities shared by Morocco as a country.

Amine Boughaleb

Morocco National Tourist Office

Blog

23/03/2016

Six awards in the bag for Spring

A posse of happy, rather weary Springers headed back to the Suffolk Coast this morning, following a night of success and celebration at the branding awards, Transform Europe. We are delighted and proud to share the news of a Gold, two Silvers, two Bronzes and a Highly Commended for work Spring has undertaken with  Moroccan...

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Blog

18/02/2016

DanceEast brand springs to life

Spring’s brand for DanceEast has developed over the course of years, and has allowed us to gain a deep knowledge of DanceEast’s purpose, aims and ambitions as we manage the deployment of its identity. The result of this long relationship is a brand identity which gets to the very heart of the organisation and allows...

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