BrandingThe thoughtfully designed articulation of an intelligently conceived strategy that reflects your purpose, values and audience. Brand drives sales, loyalty and sustained growth. Brand is power.
As 2021 becomes the year of the staycation, we’re telling people about the exclusive getaway in unspoilt woodland that’s the antidote to the stresses of modern life. Straddling the border of Norfolk and Suffolk, fifteen miles due north of our Southwold studio, is the glorious Fritton Lake. Home to a two-mile long lake, beautiful wildlife...
CLIENT Nursing and Midwifery Council
PROJECT Brand: EDI at the NMC
Spring worked with the Nursing and Midwifery Council to create an identity which would support their campaign around equality, diversity and inclusion. The requirement was for a cohesive overarching brand for the messaging they were providing. Our design for the logo and its application used overlapping circles as its main feature; the intersection points create...
CLIENT West Suffolk College
PROJECT Brand: An ingenioUS design for higher education
To create a brand for West Suffolk College's new higher education offering - University Studies at West Suffolk College
Creative Director Glen shares insights to a project he’s loved working on in the latter part of 2020 – and the unexpected perks of lockdown. Plus we get a sneak peek of a surfboard collaboration that’s fuelling his out of office creativity. I’ve been working to create a unique brand for the West Suffolk College...
We’ve been asking the Springers to share some thoughts on the work they’re doing and the lessons they’re taking from 2020 – and looking ahead to their hopes for 2021. Here’s Sean, designer, kicking us off. The Nursing and Midwifery council asked us to create an identity for them surrounding equality, diversity and inclusion. They...
Are you sitting comfortably? Then let’s begin. Here is the story of a wedding, told by Spring for Bruisyard Country Estate as we brought their brand more fully and clearly to life. Illustrated with character and verve by Louisa Marcq to add even more depth to this glorious venue’s brand. As you wake, you hear...
CLIENT Agellus Group
PROJECT Brand: A Taste of Tuddenham
Spring collaborated with Tuddenham Mill to create a modern brand design which was in keeping with their unique offering: a highly respected, chef-patron led boutique hotel in the Suffolk countryside. Having worked with them through brand immersion workshops, peer analysis and audience insight, we came to the positioning of ‘Hideway on the Stream’ and took...
Question. Has there ever been a better time to take stock of your brand, its audience, its values and how it presents itself to the world? I have some recommendations for you. Why? The first step is to ask yourself: why? If it’s a new company it’s obvious, but you may be considering a brand...
CLIENT Bruisyard Country Estate
PROJECT Campaigns: Time to Treasure, Time for Pleasure at Bruisyard
We’ve come to know Bruisyard Country Estate well over the last decade or so, and are delighted to now be helping them make a wider audience more aware of its spectacular offering. Our main objective is to encourage brochure downloads and support booking conversions, and our London and East Anglia focused integrated digital campaign, including...
Our focus at Spring is on the impact of our work. So how can we make sure that our creative ideas, design, and communications platforms deliver results? The simple answer is that there is no simple answer. Of course we have a framework, and within the structure there is a myriad of tools at our...
We knew that what we have here at Bruisyard is unique and special, and had struggled to articulate it, which made it hard for us to rise above the crowd. Spring has really helped us to look at things differently, clarify them and shake it all up – the result is marketing materials and campaigning that capture the essence of Bruisyard Country Estate.
Adam Fennelow, Head of Services at the Design Business Association, shares a super-simple way for projects to be analysed for effectiveness right from the off, demonstrating Return on Investment and helping to ensure strong relationships between agency and client delivery teams. The right steps at the start of every new project will inject effectiveness and...
We’ve all got very good at the process of branding, but there’s rumblings of a backlash. It seems that well conceived and rigorously applied brand strategy might, just possibly, be squashing the personality out of things. The word ‘authenticity’ has been bandied about to such a degree that it’s become meaningless. Authenticity, if unearthed without...
It’s shaping up to be a busy Autumn, and we’re keen to hear from creative freelancers. We’re building up a roster of talented freelancers who can support our studio with niche and extra skills. They include illustration, photography, film, editing, animation, development, design, writing. Maybe you have a folio full of something we didn’t know...
Ever wondered what Spring does? Here’s your answer. We have so many stories to tell, people to introduce you to, and ambitions for ourselves and our clients. Sometimes it’s hard to get it all into a small space. So here is a very brief overview of what we do, for whom.
After eight years the HBO epic Game of Thrones aired its last episode this week and it’s safe to say most fans were less than pleased with the result. Cards on the table before we begin, I haven’t seen a single episode. I read the first book a few years before the TV series began,...
This week, Design Week asked Erika to share her thoughts on how brands might improve our lives. This comes in response to a report published by Havas, about Meaningful brands. The truth of the matter is that the Havas research is designed to emphasise the value of their content offering. Good content is a great...
CLIENT The Hog Hotel
PROJECT Brand: Dave the Hedgehog becomes hotel icon
We knew that we would need to include a hedgehog as part of the typeface – it could not be a type and supporting icon identity. So to create something truly unique we put pen to paper to develop the illustration style. Taking the ‘O’ of a bold sans serif font enabled us to illustrate...
CLIENT Jordon Freight
PROJECT Brand: through it all for a freight business
Letting nothing stand in our way to produce a quality new brand
CLIENT Cromwell Museum
PROJECT Brand: “pimples, warts and everything”
Spring was asked to help The Cromwell Museum to examine and express its brand, as the museum moved away from its previous management by Cambridgeshire County Council.
CLIENT East Suffolk Council
PROJECT Brand: an iconic logo for Britain’s first super district council
The Council wanted their stakeholders to have the opportunity to be involved in the design decisions, so we created a range of options for sharing with the community.
CLIENT Greenhouses Direct
PROJECT Brand: bringing growth to greenhouses
An identity which truly represents the high-quality offering from Greenhouses Direct
CLIENT West Suffolk College
PROJECT Brand: forging business connections for students
Spring's bold design style uses shapes, colours and overlaps to create the connection
Spring has added Simon Middleton’s talents to enhance the agency’s branding offer for new and existing clients. As author of three books on branding and marketing* and with a fourth in the pipeline, Simon’s specialist focus on brand complements the agency’s existing work. Formerly Creative and Brand Director of Fox Murphy, Simon travels extensively to...
CLIENT Moroccan National Tourist Office
PROJECT Brand: Much, MuchMorocco!
Spring’s MNTO brand structure draws together three key attributes: welcoming, unspoiled and mystical...
CLIENT Look Sideways-East
PROJECT Brand: Look Sideways-East
This brand identity allows partner organisations to be associated with the region’s arts offerings.
PROJECT Brand: Wolff Wolf
Spring’s hand crafted branding reflects the product’s handmade-in-Suffolk USP
CLIENT Visit Norwich
PROJECT Brand: City of Stories
Encouraging travellers to make Norwich part of their story
PROJECT Brand: driving engagement
Working together to define the brand positioning
CLIENT Two Magpies Bakery Southwold
PROJECT Brand: An eye for detail
No sorrow, just joy with this iconic brand for an award-winning High Street bakery and patisserie
CLIENT Sail Loft
PROJECT Brand: Setting sail
Creating a brand identity for Southwold’s beachside hideaway
CLIENT Pasta Foods
PROJECT Brand: Going Global
Relaunched for entry to the US market
CLIENT Suffolk County Council
PROJECT Engagement: STEM blows your mind!
Showing young people the endless possibilities of a career in STEM
CLIENT Marriage's the Master Millers
PROJECT Launch: throwing bakers out of planes
Saying it with flour for artisan bakers everywhere
PROJECT Brand: Illustrating Capacity
Delivering a new brand for the 40th anniversary
CLIENT Hollow Trees Farm
PROJECT Brand: a growing theme
A fitting brand for the complete day out experience
CLIENT Havensfield Happy Hens
PROJECT Brand: Happy Hens
Hatching a new brand for this fantastic egg company
PROJECT Brand: Focus and Grow
Serving up a fantastic new identity for this school catering company
CLIENT The Unruly Pig
PROJECT Brand: Punk Pig
Getting unruly with one of Suffolk's top gastropubs
PROJECT Brand: Move | Be Moved
Capturing the spirit of dance for one of the UK's most exciting dance companies
Spring is passionate about DanceEast and its vision, and they are full of creative ideas for each new challenge. We love working with Spring and our audiences are loving our work = a happy partnership!
CLIENT Moroccan National Tourist Office
PROJECT Destination Marketing: MuchMorocco
Bringing Morocco to the English-speaking world ... and vice versa
CLIENT MH Goals
PROJECT Brand: designers for goalposts
A game-winning brand for this leading sports equipment manufacturer
Spring’s creative achieves exactly what we hoped for. Our aim with the MuchMorocco campaign is to bring the essence of Morocco to holidaymakers. It is warm, vibrant, friendly, accessible, stylish … all qualities shared by Morocco as a country.
A posse of happy, rather weary Springers headed back to the Suffolk Coast this morning, following a night of success and celebration at the branding awards, Transform Europe. We are delighted and proud to share the news of a Gold, two Silvers, two Bronzes and a Highly Commended for work Spring has undertaken with Moroccan...
Spring’s brand for DanceEast has developed over the course of years, and has allowed us to gain a deep knowledge of DanceEast’s purpose, aims and ambitions as we manage the deployment of its identity. The result of this long relationship is a brand identity which gets to the very heart of the organisation and allows...