Branding
The thoughtfully designed articulation of an intelligently conceived strategy that reflects your purpose, values and audience. Brand drives sales, loyalty and sustained growth. Brand is power.
CLIENT Nursing and Midwifery Council
PROJECT Brand: EDI at the NMC
Spring worked with the Nursing and Midwifery Council to create an identity which would support their campaign around equality, diversity and inclusion. The requirement was for a cohesive overarching brand for the messaging they were providing. Our design for the logo and its application used overlapping circles as its main feature; the intersection points create...
CLIENT West Suffolk College
PROJECT Brand: An ingenioUS design for higher education
To create a brand for West Suffolk College's new higher education offering - University Studies at West Suffolk College
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09/12/2020
Glen's new HE brand smashes its targets
Creative Director Glen shares insights to a project he’s loved working on in the latter part of 2020 – and the unexpected perks of lockdown. Plus we get a sneak peek of a surfboard collaboration that’s fuelling his out of office creativity. I’ve been working to create a unique brand for the West Suffolk College...
03/07/2020
How to bring a brand to life: tell a story
Are you sitting comfortably? Then let’s begin. Here is the story of a wedding, told by Spring for Bruisyard Country Estate as we brought their brand more fully and clearly to life. Illustrated with character and verve by Louisa Marcq to add even more depth to this glorious venue’s brand. As you wake, you hear...
CLIENT Agellus Group
PROJECT Brand: A Taste of Tuddenham
Spring collaborated with Tuddenham Mill to create a modern brand design which was in keeping with their unique offering: a highly respected, chef-patron led boutique hotel in the Suffolk countryside. Having worked with them through brand immersion workshops, peer analysis and audience insight, we came to the positioning of ‘Hideway on the Stream’ and took...
27/04/2020
Changing times: Top 5 Tips for Brand Design
Question. Has there ever been a better time to take stock of your brand, its audience, its values and how it presents itself to the world? I have some recommendations for you. Why? The first step is to ask yourself: why? If it’s a new company it’s obvious, but you may be considering a brand...
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CLIENT Bruisyard Country Estate
PROJECT Campaigns: Time to Treasure, Time for Pleasure at Bruisyard
We’ve come to know Bruisyard Country Estate well over the last decade or so, and are delighted to now be helping them make a wider audience more aware of its spectacular offering. Our main objective is to encourage brochure downloads and support booking conversions, and our London and East Anglia focused integrated digital campaign, including...