CopywritingA picture might paint a thousand words, but have you tried describing a picture in just ten? Writing is about clarity. Not taking refuge in long words, industry-speak or florid turns of phrase. Knowing that if they don't understand, it's probably because you didn't properly explain. It's also a glorious thing and the love of words is embedded in Spring.
CLIENT Nursing and Midwifery Council
PROJECT Brand: EDI at the NMC
The Nursing and Midwifery council asked us to create an identity for them to support their campaign around equality, diversity and inclusion. They needed a cohesive overarching brand for the messaging they were providing. We designed the logo and its application using overlapping circles. Where they intersect they create new spaces and tints, reflecting the...
As many of us find ourselves in the midst of our own children’s schooling, things like ‘National Reading Day’ take on more significance. (Reckon we’ll all be dressing up for World Book Day too). In the meantime, here’s what a few of the Springers are immersing themselves in this January. Creative Director Glen is bringing...
Are you sitting comfortably? Then let’s begin. Here is the story of a wedding, told by Spring for Bruisyard Country Estate as we brought their brand more fully and clearly to life. Illustrated with character and verve by Louisa Marcq to add even more depth to this glorious venue’s brand. As you wake, you hear...
CLIENT British Psychological Society
PROJECT Campaign: Student Recruitment
After in depth fact-finding meetings with BPS and extensive research, our insight was that the field of psychology has influenced every aspect of everyday life for over a hundred years, and psychologists have been the driving force behind many things we now take for granted, such as the tea break. Psychologists are still at the...
CLIENT British Psychological Society
PROJECT Design: Making the move to Digital
As a society of over 72,000 members, the traditional paper-based method of yearly membership renewals for BPS was expensive, time consuming and damaging to the environment. To support a move to digital renewal, Spring helped BPS announce the change through a range of media including print materials, to encourage the members to switch their renewal...
How do you communicate effectively with your customers and clients? That’s the question facing every business at the moment. Some are doing it very well, but most aren’t. The way you write is key to getting your message across effectively, so here are Spring’s top five tips to writing in changing times. 1. Clear This...
PROJECT Design for Print: 10 tales, 10 years of Jerwood DanceHouse
When DanceEast’s CEO, Brendan Keaney, and Spring first sat down to discuss plans for the tenth anniversary of the Jerwood DanceHouse, we agreed that we needed to create something really special. Something which DanceEast’s many friends and visitors would treasure and keep as a valued memento of their connection to the DanceHouse. What was clear...
Our friends at DanceEast are celebrating a decade at the Jerwood DanceHouse this year, and last Saturday there was a gala performance to mark the event. In readiness, Spring has partnered with them to create a gorgeous book. The book contains ten stories. The stories are those of people whose lives have been entwined with...
It’s shaping up to be a busy Autumn, and we’re keen to hear from creative freelancers. We’re building up a roster of talented freelancers who can support our studio with niche and extra skills. They include illustration, photography, film, editing, animation, development, design, writing. Maybe you have a folio full of something we didn’t know...
Uni’s over, life begins! Launch your career well. We are hiring a Social Media Executive. Spring is a creative communications agency. We deliver strategic communications, brand consultancy and digital marketing for brands and organisations who really need to make a success of change. We are hiring a Social Media Executive to support a fast-growing side of our work....
Ever wondered what Spring does? Here’s your answer. We have so many stories to tell, people to introduce you to, and ambitions for ourselves and our clients. Sometimes it’s hard to get it all into a small space. So here is a very brief overview of what we do, for whom.
You may have heard Alice Morrison on Radio 4 this morning talking about her expedition following the River Draa in Morocco all the way from its source in the High Atlas mountains to the end of its journey where it reaches the Atlantic Ocean. This was particularly interesting for us at Spring, where we have...
CLIENT Laragh Homes
PROJECT Design For Print: marketing Manor Farm
Laragh's attractive homes are styled to blend with the existing surroundings: so the marketing materials for each development need to communicate the design qualities of the homes, and the attractions of the location.
CLIENT Cottage Holidays
PROJECT Website: going on a Cottage Holiday
Helping people to find their perfect holiday with ease
CLIENT Circus Hassani
PROJECT Website: the greatest show on earth
Roll up, roll up, there's so much to see
CLIENT Hollow Trees Farm
PROJECT Website: Hollow Trees online
A responsive ecommerce site for this popular Suffolk farm
CLIENT Visit Suffolk
PROJECT Website: An illustrative encyclopedia of Suffolk
Shattering the mould for tourism websites
CLIENT NHS North East Essex
PROJECT Campaign: Small steps, Big change
Using little people to show the way to self-care
CLIENT Champagne Bollinger
PROJECT Digital: putting the fizz in Bollinger’s sponsorship
Using a full content management and social media strategy to leverage their extensive UK event sponsorship programme