Copywriting
A picture might paint a thousand words, but have you tried describing a picture in just ten? Writing is about clarity. Not taking refuge in long words, industry-speak or florid turns of phrase. Knowing that if they don't understand, it's probably because you didn't properly explain. It's also a glorious thing and the love of words is embedded in Spring.
CLIENT Nursing and Midwifery Council
PROJECT Brand: EDI at the NMC
Spring worked with the Nursing and Midwifery Council to create an identity which would support their campaign around equality, diversity and inclusion. The requirement was for a cohesive overarching brand for the messaging they were providing. Our design for the logo and its application used overlapping circles as its main feature; the intersection points create...
22/01/2021
It's National Reading Day! So, what are we reading?
As many of us find ourselves in the midst of our own children’s schooling, things like ‘National Reading Day’ take on more significance. (Reckon we’ll all be dressing up for World Book Day too). In the meantime, here’s what a few of the Springers are immersing themselves in this January. Creative Director Glen is bringing...
03/07/2020
How to bring a brand to life: tell a story
Are you sitting comfortably? Then let’s begin. Here is the story of a wedding, told by Spring for Bruisyard Country Estate as we brought their brand more fully and clearly to life. Illustrated with character and verve by Louisa Marcq to add even more depth to this glorious venue’s brand. As you wake, you hear...
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CLIENT British Psychological Society
PROJECT Campaign: Student Recruitment
After in depth fact-finding meetings with BPS and extensive research, our insight was that the field of psychology has influenced every aspect of everyday life for over a hundred years, and psychologists have been the driving force behind many things we now take for granted, such as the tea break. Psychologists are still at the...
CLIENT British Psychological Society
PROJECT Design: Making the move to Digital
As a society of over 72,000 members, the traditional paper-based method of yearly membership renewals for BPS was expensive, time consuming and damaging to the environment. To support a move to digital renewal, Spring helped BPS announce the change through a range of media including print materials, to encourage the members to switch their renewal...
16/04/2020
Changing Times: Our Top 5 Tips For How to Write
How do you communicate effectively with your customers and clients? That’s the question facing every business at the moment. Some are doing it very well, but most aren’t. The way you write is key to getting your message across effectively, so here are Spring’s top five tips to writing in changing times. 1. Clear This...
CLIENT DanceEast
PROJECT Design for Print: 10 tales, 10 years of Jerwood DanceHouse
When DanceEast’s CEO, Brendan Keaney, and Spring first sat down to discuss plans for the tenth anniversary of the Jerwood DanceHouse, we agreed that we needed to create something really special. Something which DanceEast’s many friends and visitors would treasure and keep as a valued memento of their connection to the DanceHouse. What was clear...
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16/09/2019
Jerwood Dancehouse 10: the book
Our friends at DanceEast are celebrating a decade at the Jerwood DanceHouse this year, and last Saturday there was a gala performance to mark the event. In readiness, Spring has partnered with them to create a gorgeous book. The book contains ten stories. The stories are those of people whose lives have been entwined with...