Destination Marketing

Wonderful place, just wish more people would come? Spring has grown visitor numbers for places as diverse as Norwich, the East of England's cultural organisations, and Morocco. We're adept at working with multi-stakeholder organisations, and create inspiring, charming and richly-informative destination marketing for places of all shapes and sizes.
Blog

22/08/2019

Behind the scenes at an illustrator briefing

Part of our approach to a subtle repositioning of The Bruisyard Country Estate is commissioning illustration from Louisa ‘Dubs’ Marcq. The Bruisyard Country Estate is spread over 700 acres of formal and informal gardens, farmland, wildflower meadows and woodland. It’s home to wildlife including red and white deer, a fabulous range of butterflies and birds,...

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Blog

05/07/2019

This is what we do.

Ever wondered what Spring does? Here’s your answer. We have so many stories to tell, people to introduce you to, and ambitions for ourselves and our clients. Sometimes it’s hard to get it all into a small space. So here is a very brief overview of what we do, for whom.

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CASE STUDY Visit Suffolk on tablet

CLIENT Visit Suffolk

PROJECT Website: An illustrative encyclopedia of Suffolk

Shattering the mould for tourism websites

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CASE STUDY Much Morocco website

CLIENT Moroccan National Tourist Office

PROJECT Website: a glorious guide to MuchMorocco

Bringing the exotic kingdom of Morocco even closer

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CASE STUDY Visit Suffolk facebook

CLIENT Visit Suffolk

PROJECT Destination Marketing: why 64% of visitors came

Glorious. Charming. Captivating. That’s what eConsultancy said about Spring’s website and communications campaign for Visit Suffolk. And as for visitors… within a couple of weeks, site hits, social media interactions and transactions had exceeded our campaign KPIs to a significant degree. The chief executive of Visit England said the new website ‘breaks the mould of...

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CASE STUDY Morocco Tile Gif

CLIENT Moroccan National Tourist Office

PROJECT Brand: Much, MuchMorocco!

Spring’s MNTO brand structure draws together three key attributes: welcoming, unspoiled and mystical...

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CASE STUDY

CLIENT Gough HotelsSouthwold Pier

PROJECT Website: fun on sea, on-line

A new quirky website for one of Suffolk's most iconic attractions

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CASE STUDY City of Stories logo

CLIENT Visit Norwich

PROJECT Brand: City of Stories

Encouraging travellers to make Norwich part of their story

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CASE STUDY Much Morocco website

CLIENT Moroccan National Tourist Office

PROJECT Destination Marketing: MuchMorocco

Bringing Morocco to the English-speaking world ... and vice versa

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SPRINGER Erika Clegg speaking

Erika Clegg

Co-founder

Contact Erika Find out more
TESTIMONIAL

Spring’s creative achieves exactly what we hoped for. Our aim with the MuchMorocco campaign is to bring the essence of Morocco to holidaymakers. It is warm, vibrant, friendly, accessible, stylish … all qualities shared by Morocco as a country.

Amine Boughaleb

Morocco National Tourist Office

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Blog

04/05/2016

MuchMorocco earns a commendation at Drum Marketing Awards

Last night’s Drum Marketing Awards event saw The ITV Hub design strategy crowned 2016’s winner, with Spring’s design strategy for Morocco just behind them with a commendation. This is a great achievement given the strength of the competition in what proved to be a full and high profile category. Greene King, Foot Locker, Lindt and...

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Blog

23/03/2016

Six awards in the bag for Spring

A posse of happy, rather weary Springers headed back to the Suffolk Coast this morning, following a night of success and celebration at the branding awards, Transform Europe. We are delighted and proud to share the news of a Gold, two Silvers, two Bronzes and a Highly Commended for work Spring has undertaken with  Moroccan...

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Blog

02/03/2016

An insight to Spring's 'MuchMorocco' campaign

MuchMorocco, Spring’s integrated campaign for the Moroccan National Tourism Office, has recently launched. The MuchMorocco campaign uses the concept of ‘more’ to promote the Kingdom’s extensive heritage and culture, its food, architecture, landscapes and people, all of which combine to make it an unmissable destination for today’s travellers. Encompassing print, online and outdoor media, the...

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Blog

18/02/2016

Supplying Moroccan cheer to a cold, dark London

This winter, Spring has brightened up the dark roads of London with a fabulous injection of Moroccan warmth. The Out Of Home campaign, run in partnership with Primesight Media, showcases Spring’s MuchMorOcco place branding alongside evocative photography and has been improving moods across the capital since before Christmas.

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Blog

25/01/2016

Spring, DanceEast and Morocco finalists in Transform Awards

Morocco and DanceEast’s branding work from Spring has earned the two organisations three spots each in the finals of this year’s Transform Europe awards.   It’s the sixth year of these awards which are run by Communicate magazine, the only publication targeted specifically at strategic communications teams both client and agency side. Transform are purely...

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