PR now is fast-paced and focused. Stories come to life in the press, but also through digital channels, bloggers and influencers. Events bring messages to people, and advocates give them credibility. Meticulous planning ensures projects are set up for success; flexibility and vigour harness the unexpected. It's an important part of any communications programme.

Spring’s creative achieves exactly what we hoped for. Our aim with the MuchMorocco campaign is to bring the essence of Morocco to holidaymakers. It is warm, vibrant, friendly, accessible, stylish … all qualities shared by Morocco as a country.