Social Media

When will social media become so ingrained in society's ways of being that the term is dropped altogether? Perhaps at the same time as codes of conduct for operators are applied with real rigour. It's a fast paced world, and what fits one audience will bypass another altogether. The rules change from day to day: it's that, as well as the ability to plan and manage great campaigns that mean you need specialists like our team to help you with your social media work.
Blog

24/06/2021

Finding Fritton

As 2021 becomes the year of the staycation, we’re telling people about the exclusive getaway in unspoilt woodland that’s the antidote to the stresses of modern life. Straddling the border of Norfolk and Suffolk, fifteen miles due north of our Southwold studio, is the glorious Fritton Lake. Home to a two-mile long lake, beautiful wildlife...

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CASE STUDY

CLIENT South Norfolk District Council

PROJECT South Norfolk Leisure Centres

We worked with South Norfolk District Council to promote the reopening of their Leisure Centres after the first Covid lockdown in 2020, and increase the number of people signing up for memberships.

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Blog

27/11/2020

What Katie did ... and what she did next

Newly promoted Springer Katie is busy proving that you can improve lives through social media – and shares her thoughts on lessons from 2020 and hopes for 2021. Having helped to secure a renewed contract with Paradigm I have been developing a new content and social strategy to support their objectives. It has involved lots...

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25/08/2020

Top 5 social media mistakes

Social media is one of the most powerful marketing tools. But used the wrong way, it could have a potentially damaging effect on a business’s brand and image.  Want to avoid it? Here are the top five social media mistakes businesses make, and how to do much better for your business.  1.Targeting the wrong audience ...

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Blog

19/08/2020

Improving Healthcare Together

Spring has been working with South West London Alliance to provide strategic consultation support through targeted social media. With plans to make changes to the local healthcare services within Epsom, Sutton and St Helier, SW London Alliance and its associated CCGs formed Improving Healthcare Together (IHT).  IHT’s members were aware social media is an integral...

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CASE STUDY

CLIENT Paradigm Trust

PROJECT Campaigns: Pupil Recruitment

Paradigm Trust is a multi-academy trust with schools in East London and Ipswich, and Spring is working with the Trust to increase the number of applications to four of these schools. We planned, created and implemented a communications programme to increase engagement and improve perceptions of the schools amongst prospective and current parents. This includes...

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Blog

15/04/2020

Changing times: Top 5 Tips for Social Media

Right now, with so many of us in isolation, we are all using Social Media more than ever. So there’s no need to disappear off the face of the earth, but you must adapt to the situation and your audience’s needs. Here are our Top 5 Tips for today,to help you plan your Social Media...

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Blog

10/01/2020

Deepfake (and how not to get caught)

Facebook is (mostly) banning it. This year’s American elections are likely to be impacted by it. Films are casting dead actors using it. Celebrities are unwittingly starring in porn movies because of it. And it’s getting easier and easier. Deepfake. It’s one of the many tools available to people seeking to disseminate untruths, and it’s...

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