As 2021 becomes the year of the staycation, we’re telling people about the exclusive getaway in unspoilt woodland that’s the antidote to the stresses of modern life.
Straddling the border of Norfolk and Suffolk, fifteen miles due north of our Southwold studio, is the glorious Fritton Lake. Home to a two-mile long lake, beautiful wildlife and luxury cabin retreats, the resort is an exclusive family-run holiday club in the heart of a pioneering thousand-acre rewilding project.
We have been working with the Fritton team this year to bring the delights of the resort to a wider audience. Building on the work we did for them in 2020, when we developed new creative and introduced a new tone of voice, we have been running a comprehensive marketing campaign this year to increase the amount of holiday bookings, build up the membership, and sell more of the luxury designer cabins that are dotted around the lake.
To achieve this we have been running organic and paid social media campaigns, implementing Google search advertising, and creating PR. We have also spent time photographing and filming around the resort to refresh their bank of imagery, and undertaken a thorough review and redesign of the website to modernise and optimise it. Alongside this, we have been sourcing and designing a wide range of collateral from stylish welcome booklets for guests to branded t-shirts and reusable cups, always ensuring they are a good fit with Fritton’s strong values around sustainability and the environment.
It’s a real pleasure to be working with a brand such as Fritton Lake, one that puts such a strong emphasis on conservation and which is actively working to restore what has been lost over the years.