We’ve been asking the Springers to share some thoughts on the work they’re doing and the lessons they’re taking from 2020 – and looking ahead to their hopes for 2021. Here’s Sean, designer, kicking us off.
The Nursing and Midwifery council asked us to create an identity for them surrounding equality, diversity and inclusion. They needed a cohesive overarching brand for the messaging they were providing. Our creative copywriter Richard created the title of Together in Practice and I designed the logo and its application where overlayed circles create new spaces and tints, reflecting the connection and diversity of the organisation. Here is an example of a recent document I produced.
A lesson I took from 2020: Log off. Log on. Log on the fire actually. A recent glamping trip with my family was fairly ‘off grid’ with no electricity and of course no news, tv or wifi to check social media. Instead of an evening with a phone, I spent the time tending to the wood stove that we cooked on and had for heating the tent. I slept better and felt better for being as unplugged as possible for a week. I would highly recommend taking a break and ‘logging on’.
As for my hopes for 2021, I have been invited once again to speak to final year students at my alma mater, University of Suffolk, for the Life After Lectures series. It is always a pleasure to talk about all things design, my journey into design and what a graduate may expect once they complete their degree. This year poses the interesting aspect of presenting to a screen rather than a room, but it is something I always look forward to and can’t wait.