We’ve all had to adapt fast to the situation, and it struck me that we haven’t shared how Spring’s done so. So how are we keeping our Ethos alive, delivering projects and staying positive and united?
One of the greatest challenges felt like it would be maintaining our Ethos when everything was thrown up into the air. I genuinely feared that it might be the undoing of the careful work we’ve all put into it over the last three years. However, what proved to be the case pretty quickly was that those three years had prepared us very well for this moment.
Despite being at our homes, the agency’s culture holds firm at a distance, within our team and also in our relationships with clients and partners. Every day we meet on Zoom to share updates amongst the team on projects, news and our state of mind. We swap tips on juggling, for those who are juggling; and keeping your energy up, for those who find themselves living more quietly than normal. We challenge each other and support each other just as much as ever.
Some clients sadly had to shut their doors for a time, and we’ve been on hand to support them as much as they needed during this period, planning for the big return as restrictions ease.
Others have been deluged with extra work, so we’re ramping up our efforts to meet their gap in capacity. Where suppliers find they can’t operate as normal, we’re nimble to solve any issues this creates.
Understandably we’ve seen a big shift towards digital since lockdown began, and we’re helping clients develop strategies to meet this trend. We have designed, built and launched three websites over the last few weeks, and have several more in the pipeline. Our digital advertising and social media planning is also enabling brands reach their customers effectively and efficiently.
Throughout this, we’re focused on maintaining standards, thinking clearly and hitting the mark – a challenge, maybe, remotely, for a team of people that’s used to each other’s company.
At the start of lockdown we were anticipating a period of furlough for all the Springers – in the end this was only the case for two members of staff, and they were able to rejoin the fold after just a few weeks. Not that they were idle during this time – their time was put to good use with studying and now our clients are benefitting from the new range of skills they’ve developed.
There’s occasional sentiment that sweeps through the Springers. We have our moments when we say how fab it will be to be back together, in our pretty Victorian print-works studio, with all the usual camaraderie and idea bouncing that involves (not to mention the regular food runs …). I send cards and gifts to people once in a while, and our WhatsApp chats have moved seamlessly into friendly chitchat over the weekend, jokes shared in the evenings.
As a company that has a firm belief in going to see our clients, we’ve always travelled a lot and been acutely conscious of its negative environmental effect. One thing that will come out of this, I’m sure, is more frequent face-to-face chats, but often using Zoom, Teams and others, which everyone has become used to. Most of the nuances are still clear – though we only found out at our third meeting with a new client that he’s 6’9, undoubtedly be the first thing we’d notice in real life! It’s exciting that we can engage more closely, more regularly, without using trains and cars.
So in summary – we’re strong, we’re focused, we’re working. If you work with us, you can rest assured that, whilst it’s of course not business as usual, good things are definitely happening! And if we don’t yet work together – let’s. You can get in touch with us here.