You probably know that GDPR, the General Data Protection Regulations, lands 25th May 2018.

gdpr

From that date, there will be tough fines for non-compliance and breaches, giving people far more say over what companies can do with their data. It also makes data protection rules more or less identical throughout the EU. Designed to protect people from misuse of their details, it will create a safer, more trustworthy environment for the growing  digital economy.

Naturally that means that haphazard data management is out, as are cheeky ‘tick if you would rather not subscribe’ boxes. In fact, double sign up will be the order of the day.  Where your data is stored matters too.

You’ll have heard from plenty of IT and legal companies, keen to scare the pants off you. Ultimately, the GDPR law is about good asset management and thoughtful dealings with people, however; so as long as you get to grips with it in time, you’ll be fine.

Naturally at Spring we like to see the possibilities in every challenge; and we see the next four or five months as a great chance to get people talking to their customers in more effective ways.

Since you are going to have to contact everyone on your database to ask their blessing to stay there, why not use the opportunity to get to know them better, learn  to talk to them with more impact, and turn brand sign ups into brand relationships?

We’ll be running discussion events and masterclasses in the early part of 2018; contact richard@agencyforchange.co.uk for further details.