Pigs and Cottages? We found out what inspires George’s creativity.

George says what makes something creative is ‘a problem solved with a beautifully simple response’ and all his projects are true to this mantra. The latest project he’s been working on has been one of his favourites. The Unruly Pig brand is a something George called a ‘bold concept for a brave client’.

What gives George joy is working out an effective, simple yet highly creative strategy in response to varied briefs, making no two days the same.

Luckily for us, George has design in his blood and honed his craft from early childhood in his Dad’s architectural practice. It’s the family atmosphere that also exists within Spring that helps George work best, collaborating and swapping ideas with others until the team can come up with his ‘beautifully simple response’.