Last night’s Drum Marketing Awards event saw The ITV Hub design strategy crowned 2016’s winner, with Spring’s design strategy for Morocco just behind them with a commendation.
This is a great achievement given the strength of the competition in what proved to be a full and high profile category. Greene King, Foot Locker, Lindt and Battersea Power Station were all in the nominations, with some stunning work.
These awards are judged based on the proven impact of work – this category demonstrates design’s ability to generate strong commercial results for a brand. Morocco’s tourism industry is benefiting from their MuchMorocco campaign, with an increase in bookings by British holidaymakers seeking a magical, luxurious break less than four hours from the UK. Spring’s delighted to work with the Moroccan National Tourism Office and, together, we are very happy that this work is gaining so much industry recognition.