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Bring Positive Energy Man sitting on a windowsill with a phone in his hand

24/03/2020

Finding positivity in bad times

The Coronavirus pandemic is as much a threat to our mental health as it is our physical health.   As the saying goes no news = good news. Logically then, good news = no news, which may explain why tv stations, radio and newspapers are obsessed with bringing us bad news and worst case scenarios,...

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Live Our Vision Spring External Office

18/03/2020

Spring wants to help in changing times

We are working hard to consider what our clients and friends might need to help them navigate these unusual times, and have come up with a shortlist of services. Some of these are core to Spring’s business and some are newly shaped for the current situation. It’s an odd time for us all, and how...

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Springblog The Spring team

18/03/2020

Ethos in the time of Coronavirus

Spring’s Ethos runs deep, and that’s largely because we make continual efforts to keep it relevant and live. Yesterday I sent this note to every member of our team, to set out how the Ethos adapts to fit the current Coronavirus situation. Culturally we are a very close knit group – family, indeed – and...

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Know What Matters

09/03/2020

Great and Interesting Things

The first law of thermodynamics is you cannot create (or destroy) energy. In other words, you only get out what you put in. It’s the same with creativity. When you’re constantly generating ideas for work you need to be gathering inspiration from all quarters, to spark the imagination into life and fire the furnaces of...

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Springblog

24/02/2020

Springers inside The Box

Spring’s Creative Director George has kept himself busy on Saturdays for a few years now, running a pop-up artisan bakery with Michelin-trained chef Johnny Spillings. The Box, in Southwold, is a tiny space that opens from 8.00 every Saturday morning until they run out of stock. The record is 10am. Not just a shop, it’s...

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Know What Matters Future of Water event future news

05/02/2020

No-one cares unless they’re in the thick of it. So how can you get them there?

Spring works with a lot of organisations on engagement projects, and they all want exactly the same thing. To draw people into their purpose so far that those people actively want to respond. Want to change their behaviour. Want more / less / different / truth. But that requires real emotional connection. Here is the...

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Make Excellent Work

15/01/2020

Ask "Why?" to make excellent work

Our focus at Spring is on the impact of our work. So how can we make sure that our creative ideas, design, and communications platforms deliver results? The simple answer is that there is no simple answer. Of course we have a framework, and within the structure there is a myriad of tools at our...

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Springblog

10/01/2020

Deepfake (and how not to get caught)

Facebook is (mostly) banning it. This year’s American elections are likely to be impacted by it. Films are casting dead actors using it. Celebrities are unwittingly starring in porn movies because of it. And it’s getting easier and easier. Deepfake. It’s one of the many tools available to people seeking to disseminate untruths, and it’s...

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Bring Positive Energy

18/12/2019

2020: the year of Ubuntu

This year, we discovered the concept of ‘Ubuntu’. It’s core to our ethos, and next year we intend to deploy it consciously as well as instinctively. It originates from the Zulu phrase “Umuntu ngumuntu ngabantu” meaning “a person is a person through other people”. In essence it means that we’re all part of an interconnected...

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Bring Positive Energy

18/12/2019

Interview in East Anglian Business pages

Erika was interviewed by Emily Cashen of the East Anglian and the article published last week. Here it is in full. Can you tell me a bit about life before Spring? What led you to found the agency?  Spring has now been here for 13 years, so life before Spring is a dim and distant...

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Know What Matters

04/12/2019

Guest blog: How to plan and track project impact

Adam Fennelow, Head of Services at the Design Business Association, shares a super-simple way for projects to be analysed for effectiveness right from the off, demonstrating Return on Investment and helping to ensure strong relationships between agency and client delivery teams. The right steps at the start of every new project will inject effectiveness and...

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Improve People's Lives CHildren celebrate the return of their charity pot

27/11/2019

Spring refills school’s stolen charity box

When we read that the charity collection from a local primary school had been stolen, our hearts went out to the children who had worked hard to raise it, and we wanted to help. Bawdsey Primary School had put the proceeds of cake sales, student-led school tours and other fund-raising enterprises, into a safe. Unfortunately...

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Springblog H2OMG competition event

19/11/2019

Go on, challenge us!

We have a request. When you brief Spring, would you please set us an ambitious goal? We relish the opportunity to aim high. When Anglian Water tasked us to engage 8,000 people face-to-face with water resilience, we engaged 21,000 people instead. One public sector client has employed two more people to handle enquiries generated by...

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Bring Positive Energy

03/10/2019

A plea for personality

We’ve all got very good at the process of branding, but there’s rumblings of a backlash. It seems that well conceived and rigorously applied brand strategy might, just possibly, be squashing the personality out of things. The word ‘authenticity’ has been bandied about to such a degree that it’s become meaningless. Authenticity, if unearthed without...

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Make Excellent Work

16/09/2019

Jerwood Dancehouse 10: the book

Our friends at DanceEast are celebrating a decade at the Jerwood DanceHouse this year, and last Saturday there was a gala performance to mark the event. In readiness, Spring has partnered with them to create a gorgeous book. The book contains ten stories. The stories are those of people whose lives have been entwined with...

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Know What Matters

22/08/2019

Behind the scenes at an illustrator briefing

Part of our approach to a subtle repositioning of The Bruisyard Country Estate is commissioning illustration from Louisa ‘Dubs’ Marcq. The Bruisyard Country Estate is spread over 700 acres of formal and informal gardens, farmland, wildflower meadows and woodland. It’s home to wildlife including red and white deer, a fabulous range of butterflies and birds,...

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Make Excellent Work

21/08/2019

British Psychological Society testimonial

We have received a lovely email from Rachel Dufton at the British Psychological Society. “I just wanted to sing the praises of your lovely team.  … they have all been fantastic – especially over the past couple of weeks when things were temporarily bumpy while we got to a good place with the design for...

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Bring Positive Energy

06/08/2019

The benefits of belonging (and how to make people feel it)

If you belong you are likely to be happy, loyal and productive. So what can companies do to instil this in their teams? We all want to belong. It’s Maslow’s third most important need (once you’ve dealt with the sabre-tooth tiger and eaten lunch). And the benefits of having a team that’s tightly bonded, where...

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Springblog

31/07/2019

Freelancers: tell us about you!

It’s shaping up to be a busy Autumn, and we’re keen to hear from creative freelancers. We’re building up a roster of talented freelancers who can support our studio with niche and extra skills. They include illustration, photography, film, editing, animation, development, design, writing. Maybe you have a folio full of something we didn’t know...

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Bring Positive Energy

20/07/2019

Putting a Spring in my step

As an Oxford University student, the pressure of deciding what it is that you want to ‘do with your life’, looms increasingly near with each passing essay. The question you have been asked since you were in primary school, ‘what do you want to be when you grow up?’ seems like it needs a definitive...

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