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Springblog

03/07/2020

How to bring a brand to life: tell a story

Are you sitting comfortably? Then let’s begin. Here is the story of a wedding, told by Spring for Bruisyard Country Estate as we brought their brand more fully and clearly to life. Illustrated with character and verve by Louisa Marcq to add even more depth to this glorious venue’s brand. As you wake, you hear...

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Bring Positive Energy Top 5 Tips for Customer Service

24/06/2020

What client services people can learn from the hotel trade: Top 5 Tips for Customer Service

Account Executive Rea’s early career experiences of working front of house in a hotel that had just had a £5m revamp has taught her some valuable and highly transferable lessons about customer service, which she shares here. 1) BE APPROACHABLE The age-old saying of ‘service with a smile’ is well known for a good reason....

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Know What Matters EDF Sizewell C consultation

27/05/2020

EDF submits DCO for Sizewell C

Today, writes simon hazelgrove, our client EDF has submitted their Development Consent Order (DCO) application for Sizewell C to the Planning Inspectorate. Sizewell C is a proposed two-reactor power station to be situated alongside the now decommissioned Sizewell A and active Sizewell B. It is a multi-billion pound project for which we have delivered the...

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Bring Positive Energy

25/05/2020

Springers' lockdowns are brought to you by the letter ...

We asked the Springers to share the letter that has dominated their (rather active!) lockdowns. Glen Cone, Creative Director: his lockdown is brought to you by the letter S. Spring – Working hard to keep us safe Springers – Always there for you on a bad day Surfing – Walking to my local beach and...

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Improve People's Lives

21/05/2020

Spring puts some Zoom into Southwold businesses

We hosted a Zoom workshop for businesses local to our studio in southwold yesterday, helping them adapt and thrive. Southwold is a wonderful seaside town that’s a real, working town too. Not just because of its busy brewery and distillery that employs hundreds of locals, but also by the wealth of really interesting independent traders...

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Make Excellent Work

21/05/2020

Changing times: Top 5 Tips to spot an excellent designer

There are lots of good designers out there. But good isn’t ever more than good enough, is it? You need excellence. How to tell the difference? Well, here creative director Glen shares five simple things that any excellent designer will consider. Know your onions We’re experts in design but not expert in what you do....

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Know What Matters

19/05/2020

Great and Interesting Things II

One of the ways we keep creativity levels high at Spring is by always being on the look out for clever bits of design and writing that inspire us. We then share these with each other in a weekly round-up so everyone can benefit. It’s called Great and Interesting Things and these are just some...

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Bring Positive Energy

05/05/2020

'Get your optimism back, form a plan, start to look ahead'

It is a difficult truth, but it is by no means inevitable that things will go back to how they were before COVID-19 took hold – in fact, they almost certainly will not. The economy will have certainly changed, the way we view and value different elements of our society may have too. Tragically many,...

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Improve People's Lives

29/04/2020

The challenges for membership societies when social distancing is the thing.

Whoever your members and whatever their interests, they’ll have been impacted by the current situation – and that means you have too.  Add to that the challenges of remote working, a fast-changing news stream and all the other consequences of Lockdown, and these are strange times. We know from our clients in membership organisations and...

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Know What Matters

29/04/2020

Creating legacy through change during Covid-19

We may need to adapt our public information campaigns in these changing times, but their purpose is more important now than ever. Whether engaging hard-to-reach residents in national initiatives or engaging communities to change behaviours, once the messaging and channels are suitably adapted we need to plan for the end of the campaign, ensuring we...

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Know What Matters

29/04/2020

How communications can transform the learning from home experience

School has changed. With most pupils now learning at home and no clear timetable for re-opening schools,our clients are finding that keeping an open dialogue with pupils and their families is more important than ever.   Despite teachers performing above and beyond to deliver education, there is a digital divide. Families might have access to...

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Bring Positive Energy

29/04/2020

Own or run a business and not sure what happens next? This might help.

It was all going so well … and it will again. We know from our clients in manufacturing, the professions and other businesses just how tough this time is, and how hugely varied their circumstances are. What also shines out is their resilience and ambition. We are proud to work alongside business owners and boards...

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Improve People's Lives

29/04/2020

If you've got pubs, hotels, restaurants, cafes - this might help.

It was all going so well … and it will again. We know from our clients who own hotels, pubs, venues, tourism attractions and cultural organisations just how tough this time is, and we also know their resilience and ambition. We are proud to work alongside the industry to help it regain strength. The conversation...

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Improve People's Lives

29/04/2020

Changing Times: Top 5 Tips for consultation and engagement

Nearly all of the points below are things that any business should always be doing to undertake meaningful consultation or engagement. Jack advises that within the current context, it is critical that you reflect and adapt.   1 – Not business as usual   I don’t need to tell you that these are not normal...

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Know What Matters

28/04/2020

Changing Times: Top 5 Tips for financial management

Our business might be communications: but we’ve the same core needs as all our clients. One of them is of course Financial Management, and Su’s shared her top five tips on that for the strange times we find ourselves in. Short, clear – and very important. 1. Understand your current financial position – cash in...

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Know What Matters

27/04/2020

Changing times: Top 5 Tips for Brand Design

Question. Has there ever been a better time to take stock of your brand, its audience, its values and how it presents itself to the world? I have some recommendations for you. Why? The first step is to ask yourself: why? If it’s a new company it’s obvious, but you may be considering a brand...

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Bring Positive Energy

23/04/2020

Changing times:Top 5 Tips for digital marketing

Unsurprisingly, life online is booming at the moment. So whether your business is busy or locked up, now’s a great time to be talking to your audience, building awareness and staying front of mind. These are my Top 5 Tips for digital marketing to help you make the right choices, right now.   1. Be...

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Know What Matters

22/04/2020

Changing times: Top 5 Tips for photography

You might find now that you’re becoming a dab hand at all sorts of things you’d normally commission. One of them may well be photography, so co-founder Simon (who, pre-Spring, owned London’s largest architectural photography studio) has shared his top five tips with you. Get skills, have fun! 1 Use your drone If you have...

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Bring Positive Energy The Spring team

21/04/2020

How Spring's bringing positive energy to an odd time

We’ve all had to adapt fast to the situation, and it struck me that we haven’t shared how Spring’s done so. So how are we keeping our Ethos alive, delivering projects and staying positive and united? One of the greatest challenges felt like it would be maintaining our Ethos when everything was thrown up into...

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Bring Positive Energy

20/04/2020

Changing times: Top 5 Tips for communications campaigns

We’re kicking off a new week with thoughts from Lena about how to plan and deliver effective communications at the moment – arguably, more important than ever right now. Adapt your plans Your communications strategy is planned on sound insight, signed off, and campaigns were running smoothly – and then the country shut down. PR...

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