Spring has added Simon Middleton’s talents to enhance the agency’s branding offer for new and existing clients.

L-R: Chris Abbott, Digital Account Director; Simon Middleton, Brand Strategist; George Bennett, Senior Designer; Erika Clegg, Co-founder; Lena O'Shea, Chair; Glen Cone, Senior Designer; Simon Hazelgrove, Co-founder.

As author of three books on branding and marketing* and with a fourth in the pipeline, Simon’s specialist focus on brand complements the agency’s existing work.

Formerly Creative and Brand Director of Fox Murphy, Simon travels extensively to consult and speak on brand across the world. In the past five years he has also created luxury men’s outdoor clothing brand, Shackleton, and made-in-Britain casualwear brand Blackshore, as well as guiding brand strategy for the Harris Tweed Authority.

Spring’s co-founder Erika Clegg says of the new Springer: “Simon is a superb addition to our team. Whilst brand positioning has always been the bedrock of any projects we deliver, to be able to offer brand strategy at such a senior level will really help us to create added value for our clients.”

“Just because our work encourages clients to be bold doesn’t mean to say we want them to take risks. The world’s changing fast, and with increasing competition both for market share and attention, businesses absolutely have to have clear brand purpose, positioning and communications.

“Simon’s unswerving dedication to brand, from strategic and academic angles to practical, hands-on delivery, allows our clients access to world class brand leadership.”

Simon Middleton comments: “It’s exciting to be working alongside such a dynamic and creative agency that is so keen to help its clients focus on brand as a fundamental business driver. The collaboration gives us the opportunity to work with organisations who really want to embrace strategic change.”

Spring will be delivering a series of brand workshops for board directors of companies across the East of England over the next few months: to register your interest, please email erika@agencyforchange.co.uk

 

*  Build a Brand in 30 days, pub. Capstone 2010
What You Need To Know About Marketing, pub. Capstone 2011
Brand New You, pub. Hay House 2012