Newly promoted Springer Katie is busy proving that you can improve lives through social media – and shares her thoughts on lessons from 2020 and hopes for 2021.

Having helped to secure a renewed contract with Paradigm I have been developing a new content and social strategy to support their objectives. It has involved lots of calls with people from across the Trust from network leads and SEAL links through to principals and heads of departments. We discuss everything from SEN provision and mental health through to curriculum and day to day activities.

I have also developed a video campaign for each of the schools which we will be using across the web and in organic and paid social in the lead up to the primary school admissions deadline. The first set has been filmed this week and I’m really excited to see them.

I’m also looking forward to launching the second phase of the Warm Homes project with the aim of fighting fuel poverty, reducing fuel bills, and improving energy efficiency for Norfolk residents, as well as supporting decarbonisation. I’m proud that what I do really helps to improve people’s lives.

If this year has taught me anything it’s the importance of determination and resilience. It has been a tricky year and shown everyone how resilient they can be, but also that having the determination to get things done to the same high standards as always makes a big difference.

That does need balancing of course, it has been important to realise that taking a bit of time for ourselves is needed in order to achieve our best – whether it’s a walk round the block, reading a book, cooking something nice for dinner. Or in my case, playing with my new cats!

I’m excited to see what post-pandemic life will be like. I think, for all its bad parts, there has been a lot people have learnt from lockdown and this year in general and it will be interesting to see what people will carry with them after this, from using digital more, or supporting small businesses, through to making sure they go on a daily walk.